Attitudes of Consumers from Educons University toward Advertising through Sport among the Question how Often they Participate in Sports Activities
This research was aimed at gaining relevant knowledge about the attitudes of Educons University consumers toward advertising through sport among the question how often they participate in sports activities. The sample included 200 students from Faculty of sport and tourism in Novi Sad, divided into...
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| Format: | Article |
| Language: | English |
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Montenegrin Sports Academy
2018-07-01
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| Series: | Journal of Anthropology of Sport and Physical Education |
| Subjects: | |
| Online Access: | http://www.jaspe.ac.me/clanci/JASPE_July_2018_Gardasevic_137-142.pdf |
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| author | Jovan Gardasevic Dusan Stupar Nebojša Maksimović |
| author_facet | Jovan Gardasevic Dusan Stupar Nebojša Maksimović |
| author_sort | Jovan Gardasevic |
| collection | DOAJ |
| description | This research was aimed at gaining relevant knowledge about the attitudes of Educons University consumers toward advertising through sport among the question how often they participate in sports activities. The sample included 200 students from Faculty of sport and tourism in Novi Sad, divided into six subsample groups: consumers who do not participate in sport activities at all, then consumers who participate in sport activities less than ones a month, next 1–4 a month, 5–10 a month, 11–20 a month, as well as consumers participate in sport activities more than 20 times a month. The sample of variables contained the system of three general attitudes which were modelled by seven-point Likert scale. The results of the measuring were analyzed by multivariate analysis (MANOVA) and univariate analysis (ANOVA) and Post Hoc test. Based on the statistical analyses it was found that significant differences occur at multivariate level, as well as between all three variables at a significance level of p=.000. Hence, it is interesting to highlight that it was found there are significant differences showed up between the consumers who participate in various sports activities. The significant differences were found in one of three variables, while the consumers who participate less than 4 times a moths had much more negative attitudes toward advertising though sport. |
| format | Article |
| id | doaj-art-d0671adcdc374235add0cbd2c43206d2 |
| institution | Kabale University |
| issn | 2536-569X 2536-5703 |
| language | English |
| publishDate | 2018-07-01 |
| publisher | Montenegrin Sports Academy |
| record_format | Article |
| series | Journal of Anthropology of Sport and Physical Education |
| spelling | doaj-art-d0671adcdc374235add0cbd2c43206d22025-08-20T03:39:15ZengMontenegrin Sports AcademyJournal of Anthropology of Sport and Physical Education2536-569X2536-57032018-07-012313714210.26773/jaspe.180724Attitudes of Consumers from Educons University toward Advertising through Sport among the Question how Often they Participate in Sports ActivitiesJovan Gardasevic0Dusan Stupar1Nebojša Maksimović2University of Montenegro, Faculty for Sport and Physical Education, Niksic, MontenegroEducons University, Faculty of Sport and Tourism, Novi Sad, SerbiaUniversity of Novi Sad, Faculty of Sport and Physical Education, Novi Sad, SerbiThis research was aimed at gaining relevant knowledge about the attitudes of Educons University consumers toward advertising through sport among the question how often they participate in sports activities. The sample included 200 students from Faculty of sport and tourism in Novi Sad, divided into six subsample groups: consumers who do not participate in sport activities at all, then consumers who participate in sport activities less than ones a month, next 1–4 a month, 5–10 a month, 11–20 a month, as well as consumers participate in sport activities more than 20 times a month. The sample of variables contained the system of three general attitudes which were modelled by seven-point Likert scale. The results of the measuring were analyzed by multivariate analysis (MANOVA) and univariate analysis (ANOVA) and Post Hoc test. Based on the statistical analyses it was found that significant differences occur at multivariate level, as well as between all three variables at a significance level of p=.000. Hence, it is interesting to highlight that it was found there are significant differences showed up between the consumers who participate in various sports activities. The significant differences were found in one of three variables, while the consumers who participate less than 4 times a moths had much more negative attitudes toward advertising though sport.http://www.jaspe.ac.me/clanci/JASPE_July_2018_Gardasevic_137-142.pdfAttitudesAdvertisingSports EventsNovi Sad |
| spellingShingle | Jovan Gardasevic Dusan Stupar Nebojša Maksimović Attitudes of Consumers from Educons University toward Advertising through Sport among the Question how Often they Participate in Sports Activities Journal of Anthropology of Sport and Physical Education Attitudes Advertising Sports Events Novi Sad |
| title | Attitudes of Consumers from Educons University toward Advertising through Sport among the Question how Often they Participate in Sports Activities |
| title_full | Attitudes of Consumers from Educons University toward Advertising through Sport among the Question how Often they Participate in Sports Activities |
| title_fullStr | Attitudes of Consumers from Educons University toward Advertising through Sport among the Question how Often they Participate in Sports Activities |
| title_full_unstemmed | Attitudes of Consumers from Educons University toward Advertising through Sport among the Question how Often they Participate in Sports Activities |
| title_short | Attitudes of Consumers from Educons University toward Advertising through Sport among the Question how Often they Participate in Sports Activities |
| title_sort | attitudes of consumers from educons university toward advertising through sport among the question how often they participate in sports activities |
| topic | Attitudes Advertising Sports Events Novi Sad |
| url | http://www.jaspe.ac.me/clanci/JASPE_July_2018_Gardasevic_137-142.pdf |
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