Analysis of Sport Marketing Researchers in Google Scholar
Purpose: The purpose of this study was to analyze the researchers’ situations in the field of sport marketing based on data available in Google Scholar.Methods: This research was a descriptive and quantitative content analysis. The study population was all 229 researchers in Google Scholar who intro...
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| Format: | Article |
| Language: | English |
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University of Mohaghegh Ardabili
2021-03-01
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| Series: | Research in Sport Management and Marketing |
| Subjects: | |
| Online Access: | https://rsmm.uma.ac.ir/article_1256_638cc62b9b6059b23931350dc93b8116.pdf |
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| author | Hamid Ghasemi Abolfazl Farahani Mohammad Rahbarinejad |
| author_facet | Hamid Ghasemi Abolfazl Farahani Mohammad Rahbarinejad |
| author_sort | Hamid Ghasemi |
| collection | DOAJ |
| description | Purpose: The purpose of this study was to analyze the researchers’ situations in the field of sport marketing based on data available in Google Scholar.Methods: This research was a descriptive and quantitative content analysis. The study population was all 229 researchers in Google Scholar who introduced themselves on the subject of Sport Marketing studies in March 2021. The data collection tool was a coding sheet and its instruction which was used after confirming its validity and reliability. The collected data was analyzed by descriptive statistics.Results: Findings showed from among 229 sport marketing researchers in the Google Scholar database, 84 were (about 37%) from the United States. After the United States, Iran ranks second with 60 people (about 26% of the research population). This frequency is significantly reduced in other countries. For example, Canada with 9 people, Japan and South Korea with 6 people, Greece with 5 people, Australia, Portugal and Turkey with 4 people, France, Spain and Taiwan with 3 people are in the next ranks. The other countries are in the next category with 2 or 1 representatives.Conclusion: It is noteworthy that only 37 countries had a research representative called Sport Marketing in the Google Scholar database. |
| format | Article |
| id | doaj-art-d05c9febf356412bbc98a17e8734a02d |
| institution | DOAJ |
| issn | 2783-2392 2783-1671 |
| language | English |
| publishDate | 2021-03-01 |
| publisher | University of Mohaghegh Ardabili |
| record_format | Article |
| series | Research in Sport Management and Marketing |
| spelling | doaj-art-d05c9febf356412bbc98a17e8734a02d2025-08-20T03:00:01ZengUniversity of Mohaghegh ArdabiliResearch in Sport Management and Marketing2783-23922783-16712021-03-0121243210.22098/rsmm.2021.12561256Analysis of Sport Marketing Researchers in Google ScholarHamid Ghasemi0Abolfazl Farahani1Mohammad Rahbarinejad2Associate Professor of Sport Management, Payame Noor University, Tehran, IranProfessor of Sport Management, Payame Noor University, Tehran, IranMA Sport Management, Payame Noor University, Tehran, IranPurpose: The purpose of this study was to analyze the researchers’ situations in the field of sport marketing based on data available in Google Scholar.Methods: This research was a descriptive and quantitative content analysis. The study population was all 229 researchers in Google Scholar who introduced themselves on the subject of Sport Marketing studies in March 2021. The data collection tool was a coding sheet and its instruction which was used after confirming its validity and reliability. The collected data was analyzed by descriptive statistics.Results: Findings showed from among 229 sport marketing researchers in the Google Scholar database, 84 were (about 37%) from the United States. After the United States, Iran ranks second with 60 people (about 26% of the research population). This frequency is significantly reduced in other countries. For example, Canada with 9 people, Japan and South Korea with 6 people, Greece with 5 people, Australia, Portugal and Turkey with 4 people, France, Spain and Taiwan with 3 people are in the next ranks. The other countries are in the next category with 2 or 1 representatives.Conclusion: It is noteworthy that only 37 countries had a research representative called Sport Marketing in the Google Scholar database.https://rsmm.uma.ac.ir/article_1256_638cc62b9b6059b23931350dc93b8116.pdfcontent analysisscientific productiongoogle scholarsport marketingcitations |
| spellingShingle | Hamid Ghasemi Abolfazl Farahani Mohammad Rahbarinejad Analysis of Sport Marketing Researchers in Google Scholar Research in Sport Management and Marketing content analysis scientific production google scholar sport marketing citations |
| title | Analysis of Sport Marketing Researchers in Google Scholar |
| title_full | Analysis of Sport Marketing Researchers in Google Scholar |
| title_fullStr | Analysis of Sport Marketing Researchers in Google Scholar |
| title_full_unstemmed | Analysis of Sport Marketing Researchers in Google Scholar |
| title_short | Analysis of Sport Marketing Researchers in Google Scholar |
| title_sort | analysis of sport marketing researchers in google scholar |
| topic | content analysis scientific production google scholar sport marketing citations |
| url | https://rsmm.uma.ac.ir/article_1256_638cc62b9b6059b23931350dc93b8116.pdf |
| work_keys_str_mv | AT hamidghasemi analysisofsportmarketingresearchersingooglescholar AT abolfazlfarahani analysisofsportmarketingresearchersingooglescholar AT mohammadrahbarinejad analysisofsportmarketingresearchersingooglescholar |