Issue-Choice, Messaging, and Organizing: A Sociological Approach to Three Ballot Measures in Colorado in 2006

This article examines the coincidence of apparently contradictory ballot measure results in Colorado in 2006 as a case study of the significance of this form of direct democracy for progressive social movements: are ballot measures an opportunity or a hindrance for progressive organizing? Based on q...

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Main Author: Guillaume Marche
Format: Article
Language:English
Published: Association Française d'Etudes Américaines 2011-11-01
Series:Transatlantica
Subjects:
Online Access:https://journals.openedition.org/transatlantica/5261
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author Guillaume Marche
author_facet Guillaume Marche
author_sort Guillaume Marche
collection DOAJ
description This article examines the coincidence of apparently contradictory ballot measure results in Colorado in 2006 as a case study of the significance of this form of direct democracy for progressive social movements: are ballot measures an opportunity or a hindrance for progressive organizing? Based on qualitative fieldwork in Denver in March and April 2008, we use framing theory to argue that whether ballot measure campaigns divert the action of social-movement organizations from their long-term goals, or allow them to pursue them by empowering voters is more dependent on the forms of organizing, than on issue-choice or messaging.
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issn 1765-2766
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spelling doaj-art-d056f7cbf8d84397876fd2b011245c172025-01-30T10:44:53ZengAssociation Française d'Etudes AméricainesTransatlantica1765-27662011-11-01110.4000/transatlantica.5261Issue-Choice, Messaging, and Organizing: A Sociological Approach to Three Ballot Measures in Colorado in 2006Guillaume MarcheThis article examines the coincidence of apparently contradictory ballot measure results in Colorado in 2006 as a case study of the significance of this form of direct democracy for progressive social movements: are ballot measures an opportunity or a hindrance for progressive organizing? Based on qualitative fieldwork in Denver in March and April 2008, we use framing theory to argue that whether ballot measure campaigns divert the action of social-movement organizations from their long-term goals, or allow them to pursue them by empowering voters is more dependent on the forms of organizing, than on issue-choice or messaging.https://journals.openedition.org/transatlantica/5261social movementsballot measuresframing theorywedge issuesempowermentgrassroots organizing
spellingShingle Guillaume Marche
Issue-Choice, Messaging, and Organizing: A Sociological Approach to Three Ballot Measures in Colorado in 2006
Transatlantica
social movements
ballot measures
framing theory
wedge issues
empowerment
grassroots organizing
title Issue-Choice, Messaging, and Organizing: A Sociological Approach to Three Ballot Measures in Colorado in 2006
title_full Issue-Choice, Messaging, and Organizing: A Sociological Approach to Three Ballot Measures in Colorado in 2006
title_fullStr Issue-Choice, Messaging, and Organizing: A Sociological Approach to Three Ballot Measures in Colorado in 2006
title_full_unstemmed Issue-Choice, Messaging, and Organizing: A Sociological Approach to Three Ballot Measures in Colorado in 2006
title_short Issue-Choice, Messaging, and Organizing: A Sociological Approach to Three Ballot Measures in Colorado in 2006
title_sort issue choice messaging and organizing a sociological approach to three ballot measures in colorado in 2006
topic social movements
ballot measures
framing theory
wedge issues
empowerment
grassroots organizing
url https://journals.openedition.org/transatlantica/5261
work_keys_str_mv AT guillaumemarche issuechoicemessagingandorganizingasociologicalapproachtothreeballotmeasuresincoloradoin2006