Elicitation Study Based on the Theory of Planned Behaviour that analyses the intention to Adopt Electronic Commerce in the Elderly

Elicitation Study Based on the Theory of Planned Behaviour that analyses the intention to Adopt Electronic Commerce in the Elderly

The adoption of electronic commerce has been widely studied through various theories. However, the elderly segment has been relatively excluded from these studies. Focusing on older people is relevant due to the significant increase in the aging of the world population and the digital divide that m...

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Bibliographic Details
Main Authors: Nadia Soto-Hernández, Elizabeth E. Grandón, Patricio Ramírez-Correa
Format: Article
Language:English
Published: Asociación de Directivos Superiores de Administración, Negocios o Empresariales de Chile A.G. (ASFAE) 2023-12-01
Series:Multidisciplinary Business Review
Subjects:
Elicitation study
theory of planned behaviour
older people
Chile
Online Access:https://journalmbr.net/index.php/mbr/article/view/7141
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