Neurointerview as the latest method of marketing research
The modern marketing paradigm requires not only data collection, but also a deeper understanding of the emotional component of consumer behavior. An innovative approach to marketing research such as neurointerview has been presented. This approach combines traditional in terviewing methods with adva...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2025-08-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/6268 |
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