An assessment of factors for the cruise port of call selection: The modified fuzzy Analytic Hierarchy Process.

Improving cruise ports of call is essential for enhancing the overall cruise experience for passengers, promoting tourism, and supporting the economic development of the regions served by these ports. Therefore, this article aims to assess selection factors (SFs) for the cruise port of call from the...

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Main Authors: Thang Quyet Nguyen, Quynh Manh Doan, Lan Thi Tuyet Ngo
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2024-01-01
Series:PLoS ONE
Online Access:https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0297293&type=printable
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author Thang Quyet Nguyen
Quynh Manh Doan
Lan Thi Tuyet Ngo
author_facet Thang Quyet Nguyen
Quynh Manh Doan
Lan Thi Tuyet Ngo
author_sort Thang Quyet Nguyen
collection DOAJ
description Improving cruise ports of call is essential for enhancing the overall cruise experience for passengers, promoting tourism, and supporting the economic development of the regions served by these ports. Therefore, this article aims to assess selection factors (SFs) for the cruise port of call from the perspective of cruise operators (COs) and port operators (POs). In doing so, this paper first identifies SFs for the cruise port of call and establishes their hierarchical structure thanks to the extensive literature and expert brainstorming. Afterwards, The Modified Fuzzy Analytic Hierarchy Process (MFAHP) is developed to gauge the discrepancy in SFs between COs and POs. Empirical results from MFAHP pinpoint two significant SFs for POs to improve and attract their customers: customs, immigration control and quarantine (CIQ), and incentive measures. Besides, theoretical and managerial implications, and potential limitations for the next research are discussed.
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publisher Public Library of Science (PLoS)
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spelling doaj-art-cfee6aa76ecb457b909afe72b095bbac2025-08-20T02:52:34ZengPublic Library of Science (PLoS)PLoS ONE1932-62032024-01-01192e029729310.1371/journal.pone.0297293An assessment of factors for the cruise port of call selection: The modified fuzzy Analytic Hierarchy Process.Thang Quyet NguyenQuynh Manh DoanLan Thi Tuyet NgoImproving cruise ports of call is essential for enhancing the overall cruise experience for passengers, promoting tourism, and supporting the economic development of the regions served by these ports. Therefore, this article aims to assess selection factors (SFs) for the cruise port of call from the perspective of cruise operators (COs) and port operators (POs). In doing so, this paper first identifies SFs for the cruise port of call and establishes their hierarchical structure thanks to the extensive literature and expert brainstorming. Afterwards, The Modified Fuzzy Analytic Hierarchy Process (MFAHP) is developed to gauge the discrepancy in SFs between COs and POs. Empirical results from MFAHP pinpoint two significant SFs for POs to improve and attract their customers: customs, immigration control and quarantine (CIQ), and incentive measures. Besides, theoretical and managerial implications, and potential limitations for the next research are discussed.https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0297293&type=printable
spellingShingle Thang Quyet Nguyen
Quynh Manh Doan
Lan Thi Tuyet Ngo
An assessment of factors for the cruise port of call selection: The modified fuzzy Analytic Hierarchy Process.
PLoS ONE
title An assessment of factors for the cruise port of call selection: The modified fuzzy Analytic Hierarchy Process.
title_full An assessment of factors for the cruise port of call selection: The modified fuzzy Analytic Hierarchy Process.
title_fullStr An assessment of factors for the cruise port of call selection: The modified fuzzy Analytic Hierarchy Process.
title_full_unstemmed An assessment of factors for the cruise port of call selection: The modified fuzzy Analytic Hierarchy Process.
title_short An assessment of factors for the cruise port of call selection: The modified fuzzy Analytic Hierarchy Process.
title_sort assessment of factors for the cruise port of call selection the modified fuzzy analytic hierarchy process
url https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0297293&type=printable
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