An assessment of factors for the cruise port of call selection: The modified fuzzy Analytic Hierarchy Process.
Improving cruise ports of call is essential for enhancing the overall cruise experience for passengers, promoting tourism, and supporting the economic development of the regions served by these ports. Therefore, this article aims to assess selection factors (SFs) for the cruise port of call from the...
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| Format: | Article |
| Language: | English |
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Public Library of Science (PLoS)
2024-01-01
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| Series: | PLoS ONE |
| Online Access: | https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0297293&type=printable |
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| author | Thang Quyet Nguyen Quynh Manh Doan Lan Thi Tuyet Ngo |
| author_facet | Thang Quyet Nguyen Quynh Manh Doan Lan Thi Tuyet Ngo |
| author_sort | Thang Quyet Nguyen |
| collection | DOAJ |
| description | Improving cruise ports of call is essential for enhancing the overall cruise experience for passengers, promoting tourism, and supporting the economic development of the regions served by these ports. Therefore, this article aims to assess selection factors (SFs) for the cruise port of call from the perspective of cruise operators (COs) and port operators (POs). In doing so, this paper first identifies SFs for the cruise port of call and establishes their hierarchical structure thanks to the extensive literature and expert brainstorming. Afterwards, The Modified Fuzzy Analytic Hierarchy Process (MFAHP) is developed to gauge the discrepancy in SFs between COs and POs. Empirical results from MFAHP pinpoint two significant SFs for POs to improve and attract their customers: customs, immigration control and quarantine (CIQ), and incentive measures. Besides, theoretical and managerial implications, and potential limitations for the next research are discussed. |
| format | Article |
| id | doaj-art-cfee6aa76ecb457b909afe72b095bbac |
| institution | DOAJ |
| issn | 1932-6203 |
| language | English |
| publishDate | 2024-01-01 |
| publisher | Public Library of Science (PLoS) |
| record_format | Article |
| series | PLoS ONE |
| spelling | doaj-art-cfee6aa76ecb457b909afe72b095bbac2025-08-20T02:52:34ZengPublic Library of Science (PLoS)PLoS ONE1932-62032024-01-01192e029729310.1371/journal.pone.0297293An assessment of factors for the cruise port of call selection: The modified fuzzy Analytic Hierarchy Process.Thang Quyet NguyenQuynh Manh DoanLan Thi Tuyet NgoImproving cruise ports of call is essential for enhancing the overall cruise experience for passengers, promoting tourism, and supporting the economic development of the regions served by these ports. Therefore, this article aims to assess selection factors (SFs) for the cruise port of call from the perspective of cruise operators (COs) and port operators (POs). In doing so, this paper first identifies SFs for the cruise port of call and establishes their hierarchical structure thanks to the extensive literature and expert brainstorming. Afterwards, The Modified Fuzzy Analytic Hierarchy Process (MFAHP) is developed to gauge the discrepancy in SFs between COs and POs. Empirical results from MFAHP pinpoint two significant SFs for POs to improve and attract their customers: customs, immigration control and quarantine (CIQ), and incentive measures. Besides, theoretical and managerial implications, and potential limitations for the next research are discussed.https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0297293&type=printable |
| spellingShingle | Thang Quyet Nguyen Quynh Manh Doan Lan Thi Tuyet Ngo An assessment of factors for the cruise port of call selection: The modified fuzzy Analytic Hierarchy Process. PLoS ONE |
| title | An assessment of factors for the cruise port of call selection: The modified fuzzy Analytic Hierarchy Process. |
| title_full | An assessment of factors for the cruise port of call selection: The modified fuzzy Analytic Hierarchy Process. |
| title_fullStr | An assessment of factors for the cruise port of call selection: The modified fuzzy Analytic Hierarchy Process. |
| title_full_unstemmed | An assessment of factors for the cruise port of call selection: The modified fuzzy Analytic Hierarchy Process. |
| title_short | An assessment of factors for the cruise port of call selection: The modified fuzzy Analytic Hierarchy Process. |
| title_sort | assessment of factors for the cruise port of call selection the modified fuzzy analytic hierarchy process |
| url | https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0297293&type=printable |
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