Becoming socialized in a COVID-19 World: A survey exploring the response of regional Australians’ health-related behavior patterns
Consumer socialization theory provides a means of understanding how adults drew on the expert knowledge of socialization agents to develop the skills, knowledge, and attitudes required to function in a COVID-19 world. In this paper, we report on a project conducted in partnership with two universiti...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2024-12-01
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| Series: | Health Literacy and Communication Open |
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| Online Access: | https://www.tandfonline.com/doi/10.1080/28355245.2023.2295251 |
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| author | Jodie Kleinschafer Jessica Kingsford Julaine Allan |
| author_facet | Jodie Kleinschafer Jessica Kingsford Julaine Allan |
| author_sort | Jodie Kleinschafer |
| collection | DOAJ |
| description | Consumer socialization theory provides a means of understanding how adults drew on the expert knowledge of socialization agents to develop the skills, knowledge, and attitudes required to function in a COVID-19 world. In this paper, we report on a project conducted in partnership with two universities, a local health district and First Nations researchers to understand the role of socialization agents in supporting the community response to the threat of COVID-19. A quantitative survey was conducted of 701 individuals in rural, regional and remote New South Wales (NSW), Australia. The socialization agents they used could be categorized into four types (Government, Professional, Personal, and Mass Media). The community could be segmented based on the types of socialization agents they used, and there was a significant difference across the segments in terms of their behavioral intentions and their adoption of preventative health behaviors, such as wearing masks and social distancing. The results point to the need to leverage the role of socialization agents during social change and to use targeted health-based promotion. |
| format | Article |
| id | doaj-art-cfeb2a4d45184943a37dcff314de519c |
| institution | DOAJ |
| issn | 2835-5245 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Health Literacy and Communication Open |
| spelling | doaj-art-cfeb2a4d45184943a37dcff314de519c2025-08-20T02:49:36ZengTaylor & Francis GroupHealth Literacy and Communication Open2835-52452024-12-012110.1080/28355245.2023.2295251Becoming socialized in a COVID-19 World: A survey exploring the response of regional Australians’ health-related behavior patternsJodie Kleinschafer0Jessica Kingsford1Julaine Allan2Charles Sturt University, Panorama Ave, Bathurst, NSW, AustraliaUniversity of Sydney, Brennan MacCallum Building A18, Camperdown, NSW, AustraliaUniversity of Wollongong, Wollongong, NSW, AustraliaConsumer socialization theory provides a means of understanding how adults drew on the expert knowledge of socialization agents to develop the skills, knowledge, and attitudes required to function in a COVID-19 world. In this paper, we report on a project conducted in partnership with two universities, a local health district and First Nations researchers to understand the role of socialization agents in supporting the community response to the threat of COVID-19. A quantitative survey was conducted of 701 individuals in rural, regional and remote New South Wales (NSW), Australia. The socialization agents they used could be categorized into four types (Government, Professional, Personal, and Mass Media). The community could be segmented based on the types of socialization agents they used, and there was a significant difference across the segments in terms of their behavioral intentions and their adoption of preventative health behaviors, such as wearing masks and social distancing. The results point to the need to leverage the role of socialization agents during social change and to use targeted health-based promotion.https://www.tandfonline.com/doi/10.1080/28355245.2023.2295251Consumer behaviorhealth marketingexpectationslearningsocial distancing First Nations |
| spellingShingle | Jodie Kleinschafer Jessica Kingsford Julaine Allan Becoming socialized in a COVID-19 World: A survey exploring the response of regional Australians’ health-related behavior patterns Health Literacy and Communication Open Consumer behavior health marketing expectations learning social distancing First Nations |
| title | Becoming socialized in a COVID-19 World: A survey exploring the response of regional Australians’ health-related behavior patterns |
| title_full | Becoming socialized in a COVID-19 World: A survey exploring the response of regional Australians’ health-related behavior patterns |
| title_fullStr | Becoming socialized in a COVID-19 World: A survey exploring the response of regional Australians’ health-related behavior patterns |
| title_full_unstemmed | Becoming socialized in a COVID-19 World: A survey exploring the response of regional Australians’ health-related behavior patterns |
| title_short | Becoming socialized in a COVID-19 World: A survey exploring the response of regional Australians’ health-related behavior patterns |
| title_sort | becoming socialized in a covid 19 world a survey exploring the response of regional australians health related behavior patterns |
| topic | Consumer behavior health marketing expectations learning social distancing First Nations |
| url | https://www.tandfonline.com/doi/10.1080/28355245.2023.2295251 |
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