Creating shared value as a framework for responsible application of artificial intelligence in Serbia
This paper proposes a model of creating shared value as a framework for responsible application of artificial intelligence in Serbia, taking into account key social and economic challenges brought by this technology. The work relies on analysis of existing literature in the fields of artificial inte...
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| Format: | Article |
| Language: | English |
| Published: |
University in Belgrade
2024-11-01
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| Series: | Serbian Journal of Management |
| Subjects: | |
| Online Access: | https://aseestant.ceon.rs/index.php/sjm/article/view/50164/26308 |
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| _version_ | 1850166394353614848 |
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| author | Gordana Bulatović |
| author_facet | Gordana Bulatović |
| author_sort | Gordana Bulatović |
| collection | DOAJ |
| description | This paper proposes a model of creating shared value as a framework for responsible application of artificial intelligence in Serbia, taking into account key social and economic challenges brought by this technology. The work relies on analysis of existing literature in the fields of artificial intelligence, creating shared value and Serbia's strategies for AI development. Key challenges and opportunities related to AI application in Serbia have been identified. The proposed model of creating shared value can provide a responsible and beneficial development of the AI sector in Serbia, considering the social and economic impacts of this technology. |
| format | Article |
| id | doaj-art-cf9b7327af8e4c758c349de18d83c042 |
| institution | OA Journals |
| issn | 1452-4864 2217-7159 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | University in Belgrade |
| record_format | Article |
| series | Serbian Journal of Management |
| spelling | doaj-art-cf9b7327af8e4c758c349de18d83c0422025-08-20T02:21:28ZengUniversity in BelgradeSerbian Journal of Management1452-48642217-71592024-11-0119241342710.5937/sjm19-50164Creating shared value as a framework for responsible application of artificial intelligence in Serbia Gordana Bulatović0FEFA, Metropolitan University, Bulevar Zorana Đinđića 44, Belgrade, SerbiaThis paper proposes a model of creating shared value as a framework for responsible application of artificial intelligence in Serbia, taking into account key social and economic challenges brought by this technology. The work relies on analysis of existing literature in the fields of artificial intelligence, creating shared value and Serbia's strategies for AI development. Key challenges and opportunities related to AI application in Serbia have been identified. The proposed model of creating shared value can provide a responsible and beneficial development of the AI sector in Serbia, considering the social and economic impacts of this technology.https://aseestant.ceon.rs/index.php/sjm/article/view/50164/26308artificial intelligencecreating shared valuesustainable developmentserbiasocial impact |
| spellingShingle | Gordana Bulatović Creating shared value as a framework for responsible application of artificial intelligence in Serbia Serbian Journal of Management artificial intelligence creating shared value sustainable development serbia social impact |
| title | Creating shared value as a framework for responsible application of artificial intelligence in Serbia |
| title_full | Creating shared value as a framework for responsible application of artificial intelligence in Serbia |
| title_fullStr | Creating shared value as a framework for responsible application of artificial intelligence in Serbia |
| title_full_unstemmed | Creating shared value as a framework for responsible application of artificial intelligence in Serbia |
| title_short | Creating shared value as a framework for responsible application of artificial intelligence in Serbia |
| title_sort | creating shared value as a framework for responsible application of artificial intelligence in serbia |
| topic | artificial intelligence creating shared value sustainable development serbia social impact |
| url | https://aseestant.ceon.rs/index.php/sjm/article/view/50164/26308 |
| work_keys_str_mv | AT gordanabulatovic creatingsharedvalueasaframeworkforresponsibleapplicationofartificialintelligenceinserbia |