Memory for expectation-violating concepts: the effects of agents and cultural familiarity.

Previous research has shown that ideas which violate our expectations, such as schema-inconsistent concepts, enjoy privileged status in terms of memorability. In our study, memory for concepts that violate cultural (cultural schema-level) expectations (e.g., "illiterate teacher", "woo...

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Bibliographic Details
Main Authors: Michaela Porubanova, Daniel Joel Shaw, Ryan McKay, Dimitris Xygalatas
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2014-01-01
Series:PLoS ONE
Online Access:https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0090684&type=printable
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