Exploring local friendliness, perceived discrimination, and brand love’s mediation on tourist behavior in Tangkahan, North Sumatra
This study explores the impact of local hospitality and perceived discrimination on tourist behavior, with brand love as a mediating variable, in the context of Tangkahan tourist attractions in North Sumatra. We collected data from a survey of 237 tourists visiting Tangkahan and analyzed it using St...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Politeknik Negeri Bali
2025-03-01
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| Series: | Journal of Applied Sciences in Travel and Hospitality |
| Subjects: | |
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