CONSUMER BEHAVIOR TOWARDS NEW FINANCIAL TECHNOLOGIES: AN ANALYSIS OF THE ADOPTION OF DIGITAL BANKING SERVICES

CONSUMER BEHAVIOR TOWARDS NEW FINANCIAL TECHNOLOGIES: AN ANALYSIS OF THE ADOPTION OF DIGITAL BANKING SERVICES

This paper examines the determinants of digital banking adoption in light of rapidly evolving technologies and their impact on consumers' financial behavior. The study explores how risk perception, trust in digital security, familiarity with technology and convenience preferences influence...

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Bibliographic Details
Main Author: NIOATA (CHIREAC) ROXANA-MIHAELA
Format: Article
Language:English
Published: Academica Brâncuşi 2024-12-01
Series:Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
Subjects:
consumer behavior
digital banking adoption
financial technologies
adoption patterns
perceived risk
digital literacy
financial infrastructure.
Online Access:https://www.utgjiu.ro/revista/ec/pdf/2024-06,%20Volumul%20II/25_Nioata.pdf
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