CONSUMER BEHAVIOUR AND SENSORY TESTING OF HONEY BY ROMANIAN UNIVERSITY STUDENTS

Honey consumption has started to increase in recent years in Romania, according to statistics. In this context, the main objective of the paper was to study consumer behaviour and sensory perception of honey by Romanian young segment. The research was based on blind sensory testing of two honey samp...

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Main Authors: Peter ŠEDÍK, Cristina Bianca POCOL, Kristína PREDANÓCYOVÁ
Format: Article
Language:English
Published: University of Agricultural Sciences and Veterinary Medicine, Bucharest 2022-01-01
Series:Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
Online Access:https://managementjournal.usamv.ro/pdf/vol.22_2/Art74.pdf
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author Peter ŠEDÍK
Cristina Bianca POCOL
Kristína PREDANÓCYOVÁ
author_facet Peter ŠEDÍK
Cristina Bianca POCOL
Kristína PREDANÓCYOVÁ
author_sort Peter ŠEDÍK
collection DOAJ
description Honey consumption has started to increase in recent years in Romania, according to statistics. In this context, the main objective of the paper was to study consumer behaviour and sensory perception of honey by Romanian young segment. The research was based on blind sensory testing of two honey samples (one commercial sample with country of origin indicated as “Blend of EU and non-EU honeys” and one from a local Romanian beekeeper). The sensory analysis was complemented with a questionnaire survey. In total, 100 university students from Cluj region participated. The results showed that the majority of participants consume honey only occasionally and their annual consumption is lower than 1 kg. Honey is mostly used as sweetener in beverages (tea, lemonades). The most preferred type of honey is acacia, followed by linden honey. Sensory testing showed that young people perceived the quality of honey and their preference by using mostly the taste. In addition, interesting results were acquired by respondents which decision was based also on aroma. Almost 83% of them indicated preference for honey from Romanian beekeeper.
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series Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
spelling doaj-art-ced01a2568a1486ca3888d4ea6c0dc992025-08-20T02:06:50ZengUniversity of Agricultural Sciences and Veterinary Medicine, BucharestScientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development2284-79952285-39522022-01-012226316381098CONSUMER BEHAVIOUR AND SENSORY TESTING OF HONEY BY ROMANIAN UNIVERSITY STUDENTSPeter ŠEDÍKCristina Bianca POCOLKristína PREDANÓCYOVÁHoney consumption has started to increase in recent years in Romania, according to statistics. In this context, the main objective of the paper was to study consumer behaviour and sensory perception of honey by Romanian young segment. The research was based on blind sensory testing of two honey samples (one commercial sample with country of origin indicated as “Blend of EU and non-EU honeys” and one from a local Romanian beekeeper). The sensory analysis was complemented with a questionnaire survey. In total, 100 university students from Cluj region participated. The results showed that the majority of participants consume honey only occasionally and their annual consumption is lower than 1 kg. Honey is mostly used as sweetener in beverages (tea, lemonades). The most preferred type of honey is acacia, followed by linden honey. Sensory testing showed that young people perceived the quality of honey and their preference by using mostly the taste. In addition, interesting results were acquired by respondents which decision was based also on aroma. Almost 83% of them indicated preference for honey from Romanian beekeeper.https://managementjournal.usamv.ro/pdf/vol.22_2/Art74.pdf
spellingShingle Peter ŠEDÍK
Cristina Bianca POCOL
Kristína PREDANÓCYOVÁ
CONSUMER BEHAVIOUR AND SENSORY TESTING OF HONEY BY ROMANIAN UNIVERSITY STUDENTS
Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
title CONSUMER BEHAVIOUR AND SENSORY TESTING OF HONEY BY ROMANIAN UNIVERSITY STUDENTS
title_full CONSUMER BEHAVIOUR AND SENSORY TESTING OF HONEY BY ROMANIAN UNIVERSITY STUDENTS
title_fullStr CONSUMER BEHAVIOUR AND SENSORY TESTING OF HONEY BY ROMANIAN UNIVERSITY STUDENTS
title_full_unstemmed CONSUMER BEHAVIOUR AND SENSORY TESTING OF HONEY BY ROMANIAN UNIVERSITY STUDENTS
title_short CONSUMER BEHAVIOUR AND SENSORY TESTING OF HONEY BY ROMANIAN UNIVERSITY STUDENTS
title_sort consumer behaviour and sensory testing of honey by romanian university students
url https://managementjournal.usamv.ro/pdf/vol.22_2/Art74.pdf
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AT cristinabiancapocol consumerbehaviourandsensorytestingofhoneybyromanianuniversitystudents
AT kristinapredanocyova consumerbehaviourandsensorytestingofhoneybyromanianuniversitystudents