Analysis of the marketing environment of the organization on the basis of the cognitive approach
This article describes one of the most significant factor in the development of the organization - marketing environment. Concretized the concept of process mechanism. Particular attention is paid to the construction process of analyzing the marketing environment in the implementation of innovations...
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| Main Author: | T. Y. Shpakova |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
Russian Academy of Entrepreneurship
2020-01-01
|
| Series: | Путеводитель предпринимателя |
| Subjects: | |
| Online Access: | https://www.pp-mag.ru/jour/article/view/1047 |
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