INFLUENCE OF GENDER AND AGE ON CONSUMER ATTITUDES TOWARDS ADVERTISING

INFLUENCE OF GENDER AND AGE ON CONSUMER ATTITUDES TOWARDS ADVERTISING

The purpose of this article is to investigate and establish the influence of gender and age on the attitudes of young consumers of advertising. To achieve this goal, an empirical study was conducted with a contingent of 474 young respondents, whose advertising needs were analysed in three Bulgari...

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Bibliographic Details
Main Author:	L. Spasova
Format:	Article
Language:	English
Published:	Trakia University 2024-06-01
Series:	Trakia Journal of Sciences
Subjects:	differences in consumer attitudes advertising influence
Online Access:	http://tru.uni-sz.bg/tsj/Volume%2022,%202024,%20Number%202,%20Series%20Social%20Sciences/10-L.Spasova.pdf
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