Segmenting and engaging business students for sustainable development: Insights into expectation management from a cross-country study
Effectively engaging business students in sustainability transformations requires understanding their sustainability expectations. This study aims to identify business student segments from various cultural contexts based on their sustainability engagement intentions, map their sustainability expect...
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| Main Authors: | Guido Grunwald, Ali Kara, John E. Spillan |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-06-01
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| Series: | Sustainable Futures |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666188825001078 |
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