Multimodal analysis of film and video production: reviewing the field
<p>It has been found that<strong> </strong>the literature on film analysis primarily contains four proposed attempts at applying multimodal terms, techniques, and procedures to film and video production: O’Halloran (2004), Tan (2009), Baldry and Thibault (2006), and Bateman (2008,...
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Academy Publishing Center
2025-04-01
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| Series: | Insights into Language, Culture and Communication |
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| Online Access: | http://apc.aast.edu/ojs/index.php/ILCC/article/view/1087 |
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| author | Marwa Mohamed Abd Allah Marwa Mohamed Khamis El-Zouka Abeer M. Refky M. Seddeek |
| author_facet | Marwa Mohamed Abd Allah Marwa Mohamed Khamis El-Zouka Abeer M. Refky M. Seddeek |
| author_sort | Marwa Mohamed Abd Allah |
| collection | DOAJ |
| description | <p>It has been found that<strong> </strong>the literature on film analysis primarily contains four proposed attempts at applying multimodal terms, techniques, and procedures to film and video production: O’Halloran (2004), Tan (2009), Baldry and Thibault (2006), and Bateman (2008, 2012). The core insight and principle these four models share is how semiotic resources or choices are combined together and interact to produce meaning. They all emphasise, each to their own, that semiotic resources, or modes are organised into a hierarchy of systems, planes, strata, or taxonomies where semiotic features can be identified, classified, and analysed to form patterns and connections that ultimately lead to a better understanding and interpretation of multimodal phenomena. In addition, they highlight the importance of global coherence, and how it is achieved through the repeated co-deployment of semiotic modes to form patterns in dynamic texts. The four frameworks touch upon the notion of genre, and how patterns of intersemiotic relations can be instrumental in identifying genres. Finally, they point out that the construction of meaning in dynamic texts is impacted by how the text unfolds in real time.</p><p> </p><p>Keywords: Multimodal analysis; Film analysis</p><p><em><br /></em></p><p><strong>Received on: 11 November 2024</strong></p><p><strong>Accepted on: 19 December 2024</strong></p><p><strong>Published on: 06 April 2025</strong></p> |
| format | Article |
| id | doaj-art-ce78e09510b4493f9b82cf8a04fcca0b |
| institution | DOAJ |
| issn | 2812-4901 2812-491X |
| language | English |
| publishDate | 2025-04-01 |
| publisher | Academy Publishing Center |
| record_format | Article |
| series | Insights into Language, Culture and Communication |
| spelling | doaj-art-ce78e09510b4493f9b82cf8a04fcca0b2025-08-20T02:40:21ZengAcademy Publishing CenterInsights into Language, Culture and Communication2812-49012812-491X2025-04-0151566610.21622/ILCC.2025.05.1.1087467Multimodal analysis of film and video production: reviewing the fieldMarwa Mohamed Abd Allah0Marwa Mohamed Khamis El-Zouka1Abeer M. Refky M. Seddeek23College of Language and Communication (CLC), Arab Academy for Science, technology, and Maritime Transport (AASTMT)Faculty of Arts, English Department, Alexandria University3College of Language and Communication (CLC), Arab Academy for Science, technology, and Maritime Transport (AASTMT)<p>It has been found that<strong> </strong>the literature on film analysis primarily contains four proposed attempts at applying multimodal terms, techniques, and procedures to film and video production: O’Halloran (2004), Tan (2009), Baldry and Thibault (2006), and Bateman (2008, 2012). The core insight and principle these four models share is how semiotic resources or choices are combined together and interact to produce meaning. They all emphasise, each to their own, that semiotic resources, or modes are organised into a hierarchy of systems, planes, strata, or taxonomies where semiotic features can be identified, classified, and analysed to form patterns and connections that ultimately lead to a better understanding and interpretation of multimodal phenomena. In addition, they highlight the importance of global coherence, and how it is achieved through the repeated co-deployment of semiotic modes to form patterns in dynamic texts. The four frameworks touch upon the notion of genre, and how patterns of intersemiotic relations can be instrumental in identifying genres. Finally, they point out that the construction of meaning in dynamic texts is impacted by how the text unfolds in real time.</p><p> </p><p>Keywords: Multimodal analysis; Film analysis</p><p><em><br /></em></p><p><strong>Received on: 11 November 2024</strong></p><p><strong>Accepted on: 19 December 2024</strong></p><p><strong>Published on: 06 April 2025</strong></p>http://apc.aast.edu/ojs/index.php/ILCC/article/view/1087multimodal analysisfilm analysisliterature review |
| spellingShingle | Marwa Mohamed Abd Allah Marwa Mohamed Khamis El-Zouka Abeer M. Refky M. Seddeek Multimodal analysis of film and video production: reviewing the field Insights into Language, Culture and Communication multimodal analysis film analysis literature review |
| title | Multimodal analysis of film and video production: reviewing the field |
| title_full | Multimodal analysis of film and video production: reviewing the field |
| title_fullStr | Multimodal analysis of film and video production: reviewing the field |
| title_full_unstemmed | Multimodal analysis of film and video production: reviewing the field |
| title_short | Multimodal analysis of film and video production: reviewing the field |
| title_sort | multimodal analysis of film and video production reviewing the field |
| topic | multimodal analysis film analysis literature review |
| url | http://apc.aast.edu/ojs/index.php/ILCC/article/view/1087 |
| work_keys_str_mv | AT marwamohamedabdallah multimodalanalysisoffilmandvideoproductionreviewingthefield AT marwamohamedkhamiselzouka multimodalanalysisoffilmandvideoproductionreviewingthefield AT abeermrefkymseddeek multimodalanalysisoffilmandvideoproductionreviewingthefield |