THE IMPORTANCE OF TEACHING CROSS-CULTURAL COMMUNICATION: APPYING HOFSTEDE’S POWER DISTANCE IN BUSINESS ENGLISH FOR SPECIFIC PURPOSES

In today’s globalized and interconnected world, the ability to communicate effectively across cultures is a critical skill. This paper explores the importance of teaching intercultural communication to promote understanding, reduce conflict, and enhance collaboration in diverse social, educational,...

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Main Authors: Daniela ISTODOR, Patrick LAVRITS
Format: Article
Language:English
Published: University of Oradea Publishing House 2025-07-01
Series:Oradea Journal of Business and Economics
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Online Access:https://anale.steconomiceuoradea.ro/en/wp-content/uploads/2025/07/Daniela-ISTODOR-Patrick-LAVRITS.pdf
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author Daniela ISTODOR
Patrick LAVRITS
author_facet Daniela ISTODOR
Patrick LAVRITS
author_sort Daniela ISTODOR
collection DOAJ
description In today’s globalized and interconnected world, the ability to communicate effectively across cultures is a critical skill. This paper explores the importance of teaching intercultural communication to promote understanding, reduce conflict, and enhance collaboration in diverse social, educational, and professional environments. Central to this discussion is Geert Hofstede’s theoretical framework, particularly the cultural dimension of Power Distance (PD), which examines how societies handle inequalities in power and authority. The paper analyzes how PD manifests in various cultural settings, including family dynamics, educational institutions, workplaces, and communication styles. It further investigates historical and linguistic roots of power distance differences and highlights their implications in modern interactions. Practical teaching strategies and classroom activities are proposed to engage students in critical thinking and real-world application of intercultural communication concepts. Finally, the paper underlines the importance of integrating intercultural communication education in academic and professional training to better equip students for success in a multicultural world.
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spelling doaj-art-ce49f254ca4d4ebeb8e55a96988d3f352025-08-20T03:58:14ZengUniversity of Oradea Publishing HouseOradea Journal of Business and Economics2501-35992025-07-0134135836810.47535/1991AUOES34(1)029THE IMPORTANCE OF TEACHING CROSS-CULTURAL COMMUNICATION: APPYING HOFSTEDE’S POWER DISTANCE IN BUSINESS ENGLISH FOR SPECIFIC PURPOSESDaniela ISTODOR0Patrick LAVRITS1Department of Marketing, International Relations and Economics, Faculty of Economics and Business Administration, West University of Timisoara, RomaniaDepartment of Marketing, International Relations and Economics, Faculty of Economics and Business Administration, West University of Timisoara, RomaniaIn today’s globalized and interconnected world, the ability to communicate effectively across cultures is a critical skill. This paper explores the importance of teaching intercultural communication to promote understanding, reduce conflict, and enhance collaboration in diverse social, educational, and professional environments. Central to this discussion is Geert Hofstede’s theoretical framework, particularly the cultural dimension of Power Distance (PD), which examines how societies handle inequalities in power and authority. The paper analyzes how PD manifests in various cultural settings, including family dynamics, educational institutions, workplaces, and communication styles. It further investigates historical and linguistic roots of power distance differences and highlights their implications in modern interactions. Practical teaching strategies and classroom activities are proposed to engage students in critical thinking and real-world application of intercultural communication concepts. Finally, the paper underlines the importance of integrating intercultural communication education in academic and professional training to better equip students for success in a multicultural world.https://anale.steconomiceuoradea.ro/en/wp-content/uploads/2025/07/Daniela-ISTODOR-Patrick-LAVRITS.pdfintercultural communicationenglish for specific purposepower distancecultural awarenessglobalization
spellingShingle Daniela ISTODOR
Patrick LAVRITS
THE IMPORTANCE OF TEACHING CROSS-CULTURAL COMMUNICATION: APPYING HOFSTEDE’S POWER DISTANCE IN BUSINESS ENGLISH FOR SPECIFIC PURPOSES
Oradea Journal of Business and Economics
intercultural communication
english for specific purpose
power distance
cultural awareness
globalization
title THE IMPORTANCE OF TEACHING CROSS-CULTURAL COMMUNICATION: APPYING HOFSTEDE’S POWER DISTANCE IN BUSINESS ENGLISH FOR SPECIFIC PURPOSES
title_full THE IMPORTANCE OF TEACHING CROSS-CULTURAL COMMUNICATION: APPYING HOFSTEDE’S POWER DISTANCE IN BUSINESS ENGLISH FOR SPECIFIC PURPOSES
title_fullStr THE IMPORTANCE OF TEACHING CROSS-CULTURAL COMMUNICATION: APPYING HOFSTEDE’S POWER DISTANCE IN BUSINESS ENGLISH FOR SPECIFIC PURPOSES
title_full_unstemmed THE IMPORTANCE OF TEACHING CROSS-CULTURAL COMMUNICATION: APPYING HOFSTEDE’S POWER DISTANCE IN BUSINESS ENGLISH FOR SPECIFIC PURPOSES
title_short THE IMPORTANCE OF TEACHING CROSS-CULTURAL COMMUNICATION: APPYING HOFSTEDE’S POWER DISTANCE IN BUSINESS ENGLISH FOR SPECIFIC PURPOSES
title_sort importance of teaching cross cultural communication appying hofstede s power distance in business english for specific purposes
topic intercultural communication
english for specific purpose
power distance
cultural awareness
globalization
url https://anale.steconomiceuoradea.ro/en/wp-content/uploads/2025/07/Daniela-ISTODOR-Patrick-LAVRITS.pdf
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