Analyzing Factors Affecting Overall Customer Satisfaction Using Hotel Ratings and Reviews With BERTopic and Three-Factor Theory
This research was conducted to aid hotels in identifying and enhancing the hotel selection attributes that customers deem important for maintaining revenue and competitive advantage. Departing from conventional survey methods, we utilized BERTopic on the extensive review data from TripAdvisor to ext...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-08-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251335169 |
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