Leveraging the potential of over-the-top platforms in optimizing student learning experience in education
Over-the-top (OTT) platforms have been considered a popular medium of entertainment. The purpose of the study is to examine how over-the-top platforms can be leveraged in optimizing the student learning experience in education. The research investigated 35 students from 10 different countries having...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2025-12-01
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| Series: | Cogent Education |
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| Online Access: | https://www.tandfonline.com/doi/10.1080/2331186X.2025.2458698 |
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| author | Komal Chopra |
| author_facet | Komal Chopra |
| author_sort | Komal Chopra |
| collection | DOAJ |
| description | Over-the-top (OTT) platforms have been considered a popular medium of entertainment. The purpose of the study is to examine how over-the-top platforms can be leveraged in optimizing the student learning experience in education. The research investigated 35 students from 10 different countries having under graduate and postgraduate backgrounds. The research employed a grounded theory approach where a three-level coding process led to the emergence of concepts grounded in the data. The different concepts were identified as analytical learning, group learning, edutainment learning, adaptive learning, and observational learning. A theoretical model for optimizing the learning experience was constructed using the five concepts. The research contributes to the existing literature by highlighting how OTT-based learning can create more adaptive, entertaining, and learner-centered experiences compared to existing learning platforms. The study also provides opportunities for OTT developers to expand in areas of education. |
| format | Article |
| id | doaj-art-ce31b64d130c44cca53fe6d08c8a88a7 |
| institution | Kabale University |
| issn | 2331-186X |
| language | English |
| publishDate | 2025-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Education |
| spelling | doaj-art-ce31b64d130c44cca53fe6d08c8a88a72025-02-03T13:20:34ZengTaylor & Francis GroupCogent Education2331-186X2025-12-0112110.1080/2331186X.2025.2458698Leveraging the potential of over-the-top platforms in optimizing student learning experience in educationKomal Chopra0Symbiosis Institute of Management Studies, Symbiosis International (Deemed University), Pune, IndiaOver-the-top (OTT) platforms have been considered a popular medium of entertainment. The purpose of the study is to examine how over-the-top platforms can be leveraged in optimizing the student learning experience in education. The research investigated 35 students from 10 different countries having under graduate and postgraduate backgrounds. The research employed a grounded theory approach where a three-level coding process led to the emergence of concepts grounded in the data. The different concepts were identified as analytical learning, group learning, edutainment learning, adaptive learning, and observational learning. A theoretical model for optimizing the learning experience was constructed using the five concepts. The research contributes to the existing literature by highlighting how OTT-based learning can create more adaptive, entertaining, and learner-centered experiences compared to existing learning platforms. The study also provides opportunities for OTT developers to expand in areas of education.https://www.tandfonline.com/doi/10.1080/2331186X.2025.2458698Contentover-the-topmediagrounded theoryeducationTheory of Education |
| spellingShingle | Komal Chopra Leveraging the potential of over-the-top platforms in optimizing student learning experience in education Cogent Education Content over-the-top media grounded theory education Theory of Education |
| title | Leveraging the potential of over-the-top platforms in optimizing student learning experience in education |
| title_full | Leveraging the potential of over-the-top platforms in optimizing student learning experience in education |
| title_fullStr | Leveraging the potential of over-the-top platforms in optimizing student learning experience in education |
| title_full_unstemmed | Leveraging the potential of over-the-top platforms in optimizing student learning experience in education |
| title_short | Leveraging the potential of over-the-top platforms in optimizing student learning experience in education |
| title_sort | leveraging the potential of over the top platforms in optimizing student learning experience in education |
| topic | Content over-the-top media grounded theory education Theory of Education |
| url | https://www.tandfonline.com/doi/10.1080/2331186X.2025.2458698 |
| work_keys_str_mv | AT komalchopra leveragingthepotentialofoverthetopplatformsinoptimizingstudentlearningexperienceineducation |