Dear Leader!: A Look at (In)directness in Online Complaints in China

The rise of e-government services has led to an increase in citizens interacting with the government online. However, not much about the nature of citizen complaints on such administrative platforms is known. The few previous studies have shown that due to politeness considerations, Chinese communic...

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Main Authors: Shiying Zhao, Ridwan Wahid
Format: Article
Language:English
Published: Universitas Islam Negeri Salatiga 2024-02-01
Series:Journal of Pragmatics Research
Online Access:https://ejournal.uinsalatiga.ac.id/index.php/jopr/article/view/847
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author Shiying Zhao
Ridwan Wahid
author_facet Shiying Zhao
Ridwan Wahid
author_sort Shiying Zhao
collection DOAJ
description The rise of e-government services has led to an increase in citizens interacting with the government online. However, not much about the nature of citizen complaints on such administrative platforms is known. The few previous studies have shown that due to politeness considerations, Chinese communication is often indirect in power-asymmetrical settings. This study examines citizen complaint posts on an online e-service platform in China, exploring the linguistic directness and politeness of those posts. Using a qualitative method, 300 citizen complaint posts were analyzed, with the findings revealing that: a) traditional markers of politeness were not extensively used in the opening and closing of complaint posts despite their inherently face-threatening nature; b) citizens communicated directly with the government, expressing a high level of directness in complaint posts; c) despite finding (b), complaint components were not in general perceived as impolite. The paper argues that Chinese communication is not always indirect, particularly in online situations where there is a power imbalance. In such cases, citizens sporadically use traditional politeness markers such as politeness strategies, specific types of speech act components, and avoidance of expressions of negative emotions. Interestingly, the study found that citizens focused more on avoiding Component B (i.e. dissatisfaction/disapproval) in complaints and formalizing complaint components, rather than relying on traditional politeness strategies to express politeness. In this online administrative context, direct citizen-to-government (C2G) communication is transaction-oriented and instrumental in nature. This paper provides some insight into Chinese pragmatics and practical guidelines for citizens to make successful and efficient complaints in an online administrative context.
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spelling doaj-art-ce1383aa4c5049a99a02e28bdb3c3db42025-08-20T02:13:30ZengUniversitas Islam Negeri SalatigaJournal of Pragmatics Research2656-80202024-02-0161173710.18326/jopr.v6i1.17-37851Dear Leader!: A Look at (In)directness in Online Complaints in ChinaShiying Zhao0Ridwan Wahid1Universiti MalayaUniversiti MalayaThe rise of e-government services has led to an increase in citizens interacting with the government online. However, not much about the nature of citizen complaints on such administrative platforms is known. The few previous studies have shown that due to politeness considerations, Chinese communication is often indirect in power-asymmetrical settings. This study examines citizen complaint posts on an online e-service platform in China, exploring the linguistic directness and politeness of those posts. Using a qualitative method, 300 citizen complaint posts were analyzed, with the findings revealing that: a) traditional markers of politeness were not extensively used in the opening and closing of complaint posts despite their inherently face-threatening nature; b) citizens communicated directly with the government, expressing a high level of directness in complaint posts; c) despite finding (b), complaint components were not in general perceived as impolite. The paper argues that Chinese communication is not always indirect, particularly in online situations where there is a power imbalance. In such cases, citizens sporadically use traditional politeness markers such as politeness strategies, specific types of speech act components, and avoidance of expressions of negative emotions. Interestingly, the study found that citizens focused more on avoiding Component B (i.e. dissatisfaction/disapproval) in complaints and formalizing complaint components, rather than relying on traditional politeness strategies to express politeness. In this online administrative context, direct citizen-to-government (C2G) communication is transaction-oriented and instrumental in nature. This paper provides some insight into Chinese pragmatics and practical guidelines for citizens to make successful and efficient complaints in an online administrative context.https://ejournal.uinsalatiga.ac.id/index.php/jopr/article/view/847
spellingShingle Shiying Zhao
Ridwan Wahid
Dear Leader!: A Look at (In)directness in Online Complaints in China
Journal of Pragmatics Research
title Dear Leader!: A Look at (In)directness in Online Complaints in China
title_full Dear Leader!: A Look at (In)directness in Online Complaints in China
title_fullStr Dear Leader!: A Look at (In)directness in Online Complaints in China
title_full_unstemmed Dear Leader!: A Look at (In)directness in Online Complaints in China
title_short Dear Leader!: A Look at (In)directness in Online Complaints in China
title_sort dear leader a look at in directness in online complaints in china
url https://ejournal.uinsalatiga.ac.id/index.php/jopr/article/view/847
work_keys_str_mv AT shiyingzhao dearleaderalookatindirectnessinonlinecomplaintsinchina
AT ridwanwahid dearleaderalookatindirectnessinonlinecomplaintsinchina