Exploring University Students’ Perceptions of Generative Artificial Intelligence in Education
Artificial intelligence, the latest chapter of the technological revolution, has a tremendous potential to change every area of our lives. This article has focused on a specific form of artificial intelligence, namely generative intelligence, which facilitates the generation of content in all its...
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| Format: | Article |
| Language: | English |
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Editura ASE
2024-02-01
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| Series: | Amfiteatru Economic |
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| Online Access: | https://www.amfiteatrueconomic.ro/temp/Article_3280.pdf |
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| author | Mădălina Lavinia Țală Cătălina Nicoleta Müller Irina Albăstroiu Năstase Olimpia State Georgică Gheorghe |
| author_facet | Mădălina Lavinia Țală Cătălina Nicoleta Müller Irina Albăstroiu Năstase Olimpia State Georgică Gheorghe |
| author_sort | Mădălina Lavinia Țală |
| collection | DOAJ |
| description | Artificial intelligence, the latest chapter of the technological revolution, has a tremendous
potential to change every area of our lives. This article has focused on a specific form of
artificial intelligence, namely generative intelligence, which facilitates the generation of
content in all its forms (text, image, video, audio, programming codes, etc.). Thus,
generative artificial intelligence has a crucial role in education, allowing for the
personalisation of educational content and facilitating the learning process.
In the beginning, the paper has highlighted conceptual delimitations regarding artificial
intelligence and its applications in education, along with advantages and limitations,
highlighting that the adoption of generative artificial intelligence solutions, such as
ChatGPT, in higher education in economics has been relatively underexplored in the
literature. In order to cover these gaps identified in the literature, have been presented, in
the second part of the paper, the methodology and results of an exploratory research,
conducted on a sample of 364 undergraduate and master's students at the Faculty of
Business and Tourism within the Bucharest University of Economic Studies. The research
has provided insight into the perception of Business Administration students regarding
these applications. The results indicated a high level of awareness and interest in content
generation models and highlighted that users with favourable perceptions regarding the
quality of content generated by such applications tend to believe that their integration into
academic endeavours can foster creativity and enhance employment prospects.
|
| format | Article |
| id | doaj-art-cdecf8f5b4ba4fd798816c09a92ab5c7 |
| institution | DOAJ |
| issn | 1582-9146 2247-9104 |
| language | English |
| publishDate | 2024-02-01 |
| publisher | Editura ASE |
| record_format | Article |
| series | Amfiteatru Economic |
| spelling | doaj-art-cdecf8f5b4ba4fd798816c09a92ab5c72025-08-20T03:19:39ZengEditura ASEAmfiteatru Economic1582-91462247-91042024-02-012665718810.24818/EA/2024/65/71Exploring University Students’ Perceptions of Generative Artificial Intelligence in Education Mădălina Lavinia Țală0https://orcid.org/0000-0003-0096-4195Cătălina Nicoleta Müller1https://orcid.org/0009-0000-3774-436XIrina Albăstroiu Năstase2https://orcid.org/0000-0003-4159-0572Olimpia State 3https://orcid.org/0000-0002-9737-867XGeorgică Gheorghe4https://orcid.org/0000-0002-9549-2604Bucharest University of Economic Studies, Bucharest, RomaniaHochschule Fresenius, Berlin, GermanyBucharest University of Economic Studies, Bucharest, RomaniaBucharest University of Economic Studies, Bucharest, RomaniaBucharest University of Economic Studies, Bucharest, RomaniaArtificial intelligence, the latest chapter of the technological revolution, has a tremendous potential to change every area of our lives. This article has focused on a specific form of artificial intelligence, namely generative intelligence, which facilitates the generation of content in all its forms (text, image, video, audio, programming codes, etc.). Thus, generative artificial intelligence has a crucial role in education, allowing for the personalisation of educational content and facilitating the learning process. In the beginning, the paper has highlighted conceptual delimitations regarding artificial intelligence and its applications in education, along with advantages and limitations, highlighting that the adoption of generative artificial intelligence solutions, such as ChatGPT, in higher education in economics has been relatively underexplored in the literature. In order to cover these gaps identified in the literature, have been presented, in the second part of the paper, the methodology and results of an exploratory research, conducted on a sample of 364 undergraduate and master's students at the Faculty of Business and Tourism within the Bucharest University of Economic Studies. The research has provided insight into the perception of Business Administration students regarding these applications. The results indicated a high level of awareness and interest in content generation models and highlighted that users with favourable perceptions regarding the quality of content generated by such applications tend to believe that their integration into academic endeavours can foster creativity and enhance employment prospects. https://www.amfiteatrueconomic.ro/temp/Article_3280.pdfgenerative artificial intelligencechatgptperceptionscompetencieshigher education in economics |
| spellingShingle | Mădălina Lavinia Țală Cătălina Nicoleta Müller Irina Albăstroiu Năstase Olimpia State Georgică Gheorghe Exploring University Students’ Perceptions of Generative Artificial Intelligence in Education Amfiteatru Economic generative artificial intelligence chatgpt perceptions competencies higher education in economics |
| title | Exploring University Students’ Perceptions of Generative Artificial Intelligence in Education |
| title_full | Exploring University Students’ Perceptions of Generative Artificial Intelligence in Education |
| title_fullStr | Exploring University Students’ Perceptions of Generative Artificial Intelligence in Education |
| title_full_unstemmed | Exploring University Students’ Perceptions of Generative Artificial Intelligence in Education |
| title_short | Exploring University Students’ Perceptions of Generative Artificial Intelligence in Education |
| title_sort | exploring university students perceptions of generative artificial intelligence in education |
| topic | generative artificial intelligence chatgpt perceptions competencies higher education in economics |
| url | https://www.amfiteatrueconomic.ro/temp/Article_3280.pdf |
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