Integration degree between tourism industry and liquor culture industry: A case study of Maotai Town
The development of liquor culture tourism has a positive effect on promoting rural revitalization. Based on the theory of industrial integration and using Herfindahl-type index (HI) to evaluate the degree of industrial integration between the liquor culture industry and tourism industry in Maotai To...
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| Format: | Article |
| Language: | English |
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Editorial Department of China Brewing
2024-02-01
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| Series: | Zhongguo niangzao |
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| Online Access: | https://manu61.magtech.com.cn/zgnz/fileup/0254-5071/PDF/0254-5071-2024-43-2-264.pdf |
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| author | ZHOU Jianhong, LI Huiyao |
| author_facet | ZHOU Jianhong, LI Huiyao |
| author_sort | ZHOU Jianhong, LI Huiyao |
| collection | DOAJ |
| description | The development of liquor culture tourism has a positive effect on promoting rural revitalization. Based on the theory of industrial integration and using Herfindahl-type index (HI) to evaluate the degree of industrial integration between the liquor culture industry and tourism industry in Maotai Town. In addition, the mechanism of sustainable development of liquor culture tourism industry was further explored. The results showed that the market integration degree HI of Maotai tourism industry was 0.23, the product integration degree HI was 0.25, and the management integration degree HI was 0.34. According to the reverse indicator of the Herfindal index, the market integration degree was the lowest, the management integration degree was the highest, and the product integration degree was between the two. This indicated that Maotai Town attached great importance to the development of liquor culture tourism industry, but there was great space for improvement in the market and products. |
| format | Article |
| id | doaj-art-cdd822f71ab244c59486f9f22ec81ea7 |
| institution | DOAJ |
| issn | 0254-5071 |
| language | English |
| publishDate | 2024-02-01 |
| publisher | Editorial Department of China Brewing |
| record_format | Article |
| series | Zhongguo niangzao |
| spelling | doaj-art-cdd822f71ab244c59486f9f22ec81ea72025-08-20T03:04:43ZengEditorial Department of China BrewingZhongguo niangzao0254-50712024-02-0143226426810.11882/j.issn.0254-5071.2024.02.041Integration degree between tourism industry and liquor culture industry: A case study of Maotai TownZHOU Jianhong, LI Huiyao01. Department of Tourism Management, Moutai University, Zunyi 564507, China; ;2. School of International Media, Communication, and Tourism Studies (IMCTS), Hokkaido University, Sapporo 010-0020, Japan; ;3. School of Tourism Business, Guangzhou Panyu Polytechnic, Guangzhou 511483, ChinaThe development of liquor culture tourism has a positive effect on promoting rural revitalization. Based on the theory of industrial integration and using Herfindahl-type index (HI) to evaluate the degree of industrial integration between the liquor culture industry and tourism industry in Maotai Town. In addition, the mechanism of sustainable development of liquor culture tourism industry was further explored. The results showed that the market integration degree HI of Maotai tourism industry was 0.23, the product integration degree HI was 0.25, and the management integration degree HI was 0.34. According to the reverse indicator of the Herfindal index, the market integration degree was the lowest, the management integration degree was the highest, and the product integration degree was between the two. This indicated that Maotai Town attached great importance to the development of liquor culture tourism industry, but there was great space for improvement in the market and products.https://manu61.magtech.com.cn/zgnz/fileup/0254-5071/PDF/0254-5071-2024-43-2-264.pdfintegration degree|liquor culture|tourism industry|maotai town |
| spellingShingle | ZHOU Jianhong, LI Huiyao Integration degree between tourism industry and liquor culture industry: A case study of Maotai Town Zhongguo niangzao integration degree|liquor culture|tourism industry|maotai town |
| title | Integration degree between tourism industry and liquor culture industry: A case study of Maotai Town |
| title_full | Integration degree between tourism industry and liquor culture industry: A case study of Maotai Town |
| title_fullStr | Integration degree between tourism industry and liquor culture industry: A case study of Maotai Town |
| title_full_unstemmed | Integration degree between tourism industry and liquor culture industry: A case study of Maotai Town |
| title_short | Integration degree between tourism industry and liquor culture industry: A case study of Maotai Town |
| title_sort | integration degree between tourism industry and liquor culture industry a case study of maotai town |
| topic | integration degree|liquor culture|tourism industry|maotai town |
| url | https://manu61.magtech.com.cn/zgnz/fileup/0254-5071/PDF/0254-5071-2024-43-2-264.pdf |
| work_keys_str_mv | AT zhoujianhonglihuiyao integrationdegreebetweentourismindustryandliquorcultureindustryacasestudyofmaotaitown |