ASSESSING CONSUMER PERCEPTION AND PREFERENCE FOR FRESH OR PROCESSED CITRUS FRUITS: IMPLICATIONS FOR THE SWEET ORANGE SUPPLY CHAIN IN OYO STATE NIGERIA

ASSESSING CONSUMER PERCEPTION AND PREFERENCE FOR FRESH OR PROCESSED CITRUS FRUITS: IMPLICATIONS FOR THE SWEET ORANGE SUPPLY CHAIN IN OYO STATE NIGERIA

This study investigated the level of substitution of fresh fruit for processed fruit and what influences consumers’ preference for purchase of fresh citrus or processed citrus in Oyo State. Well-structured questionnaires were used to collect information from 100 respondents using a two-stage samplin...

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Bibliographic Details
Main Authors: Sanmi AJISOLA, Oluwafunmiso Adeola OLAJIDE, Foluso Temitope AGULANNA
Format: Article
Language:English
Published: University of Agricultural Sciences and Veterinary Medicine, Bucharest 2021-01-01
Series:Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
Online Access:https://managementjournal.usamv.ro/pdf/vol.21_3/Art8.pdf
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