Assessing the Reliability and Validity of Principles for Health-Related Information on Social Media (PRHISM) for Evaluating Breast Cancer Treatment Videos on YouTube: Instrument Validation Study

Abstract BackgroundThere is breast cancer–related medical information on social media, but there is no established method for objectively evaluating the quality of this information. Principles for Health-Related Information on Social Media (PRHISM) is a newly developed tool fo...

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Main Authors: Hiroki Kusama, Yoshimitsu Takahashi, Shunichiro Orihara, Kayo Adachi, Yumiko Ishizuka, Ryoko Semba, Hidetaka Shima, Yoshiya Horimoto, Hiroshi Kaise, Masataka Taguri, Sho Inoue, Takeo Nakayama, Takashi Ishikawa
Format: Article
Language:English
Published: JMIR Publications 2025-06-01
Series:JMIR Infodemiology
Online Access:https://infodemiology.jmir.org/2025/1/e66416
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author Hiroki Kusama
Yoshimitsu Takahashi
Shunichiro Orihara
Kayo Adachi
Yumiko Ishizuka
Ryoko Semba
Hidetaka Shima
Yoshiya Horimoto
Hiroshi Kaise
Masataka Taguri
Sho Inoue
Takeo Nakayama
Takashi Ishikawa
author_facet Hiroki Kusama
Yoshimitsu Takahashi
Shunichiro Orihara
Kayo Adachi
Yumiko Ishizuka
Ryoko Semba
Hidetaka Shima
Yoshiya Horimoto
Hiroshi Kaise
Masataka Taguri
Sho Inoue
Takeo Nakayama
Takashi Ishikawa
author_sort Hiroki Kusama
collection DOAJ
description Abstract BackgroundThere is breast cancer–related medical information on social media, but there is no established method for objectively evaluating the quality of this information. Principles for Health-Related Information on Social Media (PRHISM) is a newly developed tool for objectively assessing the quality of health-related information on social media; however, there have been no reports evaluating its reliability and validity. ObjectiveThe purpose of this study was to statistically examine the reliability and validity of PRHISM using videos about breast cancer treatment on YouTube (Google). MethodsIn total, 60 YouTube videos were selected on January 5, 2024, with the Japanese words for “breast cancer,” “treatment,” and “chemotherapy,” and assessed by 6 Japanese physicians with expertise in breast cancer. These evaluators independently evaluated the videos using PRHISM and an established tool for assessing the quality of health-related information, DISCERN, as well as through subjective assessments. We calculated interrater and intrarater agreement among evaluators with CIs, measuring agreement using weighted Cohen kappa. ResultsThe interrater agreement for PRHISM overall quality was κ=0.52 (90% CI 0.49-0.55), indicating that the expected level of agreement, statistically defined by the lower limit of the 90% CI exceeding 0.53, was not achieved. However, PRHISM demonstrated higher agreement compared with DISCERN overall quality, which had a κ=0.45 (90% CI 0.41-0.48). In terms of validity, the intrarater agreement between PRHISM and subjective assessments by breast experts was κ=0.37 (95% CI 0.14-0.60), while DISCERN showed an agreement of κ=0.27 (95% CI 0.07-0.48), indicating fair agreement and no significant difference in validity. ConclusionsPRHISM has demonstrated sufficient reliability and validity for evaluating the quality of health-related information on YouTube, making it a promising new metric. To further enhance objectivity, it is necessary to explore the use of artificial intelligence and other approaches.
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spelling doaj-art-cdb624eb2d9d42a0ad9233375f0d097f2025-08-20T03:31:06ZengJMIR PublicationsJMIR Infodemiology2564-18912025-06-015e66416e6641610.2196/66416Assessing the Reliability and Validity of Principles for Health-Related Information on Social Media (PRHISM) for Evaluating Breast Cancer Treatment Videos on YouTube: Instrument Validation StudyHiroki Kusamahttp://orcid.org/0000-0002-2163-7989Yoshimitsu Takahashihttp://orcid.org/0000-0003-4073-9945Shunichiro Oriharahttp://orcid.org/0000-0003-0168-1250Kayo Adachihttp://orcid.org/0000-0002-1425-2271Yumiko Ishizukahttp://orcid.org/0000-0002-1588-3067Ryoko Sembahttp://orcid.org/0009-0007-8670-4357Hidetaka Shimahttp://orcid.org/0000-0002-4913-1648Yoshiya Horimotohttp://orcid.org/0000-0001-8935-0768Hiroshi Kaisehttp://orcid.org/0000-0002-6638-783XMasataka Tagurihttp://orcid.org/0000-0001-8902-0056Sho Inouehttp://orcid.org/0009-0003-2434-9899Takeo Nakayamahttp://orcid.org/0000-0002-7918-6252Takashi Ishikawahttp://orcid.org/0000-0003-3450-4533 Abstract BackgroundThere is breast cancer–related medical information on social media, but there is no established method for objectively evaluating the quality of this information. Principles for Health-Related Information on Social Media (PRHISM) is a newly developed tool for objectively assessing the quality of health-related information on social media; however, there have been no reports evaluating its reliability and validity. ObjectiveThe purpose of this study was to statistically examine the reliability and validity of PRHISM using videos about breast cancer treatment on YouTube (Google). MethodsIn total, 60 YouTube videos were selected on January 5, 2024, with the Japanese words for “breast cancer,” “treatment,” and “chemotherapy,” and assessed by 6 Japanese physicians with expertise in breast cancer. These evaluators independently evaluated the videos using PRHISM and an established tool for assessing the quality of health-related information, DISCERN, as well as through subjective assessments. We calculated interrater and intrarater agreement among evaluators with CIs, measuring agreement using weighted Cohen kappa. ResultsThe interrater agreement for PRHISM overall quality was κ=0.52 (90% CI 0.49-0.55), indicating that the expected level of agreement, statistically defined by the lower limit of the 90% CI exceeding 0.53, was not achieved. However, PRHISM demonstrated higher agreement compared with DISCERN overall quality, which had a κ=0.45 (90% CI 0.41-0.48). In terms of validity, the intrarater agreement between PRHISM and subjective assessments by breast experts was κ=0.37 (95% CI 0.14-0.60), while DISCERN showed an agreement of κ=0.27 (95% CI 0.07-0.48), indicating fair agreement and no significant difference in validity. ConclusionsPRHISM has demonstrated sufficient reliability and validity for evaluating the quality of health-related information on YouTube, making it a promising new metric. To further enhance objectivity, it is necessary to explore the use of artificial intelligence and other approaches.https://infodemiology.jmir.org/2025/1/e66416
spellingShingle Hiroki Kusama
Yoshimitsu Takahashi
Shunichiro Orihara
Kayo Adachi
Yumiko Ishizuka
Ryoko Semba
Hidetaka Shima
Yoshiya Horimoto
Hiroshi Kaise
Masataka Taguri
Sho Inoue
Takeo Nakayama
Takashi Ishikawa
Assessing the Reliability and Validity of Principles for Health-Related Information on Social Media (PRHISM) for Evaluating Breast Cancer Treatment Videos on YouTube: Instrument Validation Study
JMIR Infodemiology
title Assessing the Reliability and Validity of Principles for Health-Related Information on Social Media (PRHISM) for Evaluating Breast Cancer Treatment Videos on YouTube: Instrument Validation Study
title_full Assessing the Reliability and Validity of Principles for Health-Related Information on Social Media (PRHISM) for Evaluating Breast Cancer Treatment Videos on YouTube: Instrument Validation Study
title_fullStr Assessing the Reliability and Validity of Principles for Health-Related Information on Social Media (PRHISM) for Evaluating Breast Cancer Treatment Videos on YouTube: Instrument Validation Study
title_full_unstemmed Assessing the Reliability and Validity of Principles for Health-Related Information on Social Media (PRHISM) for Evaluating Breast Cancer Treatment Videos on YouTube: Instrument Validation Study
title_short Assessing the Reliability and Validity of Principles for Health-Related Information on Social Media (PRHISM) for Evaluating Breast Cancer Treatment Videos on YouTube: Instrument Validation Study
title_sort assessing the reliability and validity of principles for health related information on social media prhism for evaluating breast cancer treatment videos on youtube instrument validation study
url https://infodemiology.jmir.org/2025/1/e66416
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