Evaluation and Further Development of the B2B Startup Experimentation Framework: Application in B2C E-Commerce
Different challenges and uncertainty arise from digital transformation as managers are forced to find new channels or make alternative investments decisions. Companies can use experiments as knowledge-generating resources to mitigate the uncertainty surrounding the adapted business model. The B2B St...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Athens Institute for Education and Research
2024-10-01
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| Series: | Athens Journal of Business & Economics |
| Subjects: | |
| Online Access: | https://www.athensjournals.gr/business/2024-10-4-1-Hahn.pdf |
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