The marketing of an unsought service through an unobtrusive medium: a content analysis of the websites of members of the National Funeral Directors Association of South Africa
The marketing of intangible services – particularly of unsought services such as those of the funeral industry – can be said to pose inherently unique challenges to marketers. Because of the unsought nature of funeral services, consumers generally avoid the industry, primarily because the services...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1651 |
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