Model of Intention to Purchase Environmentally Friendly Products of SMEs Deli Serdang
This study aims to determine how the green marketing model is developed in small and medium enterprises to increase consumer buying interest during the new normal period in the Deli Serdang Regency. From the data processing results using Structural Equation Modeling (SEM) Partial Least Square (PLS)....
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Tarumanagara
2025-06-01
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| Series: | Jurnal Manajemen |
| Subjects: | |
| Online Access: | https://ecojoin.org/index.php/EJM/article/view/2618 |
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