Sensory marketing for promoting more sustainable purchasing behaviour
The article analyses sensory marketing to encourage more sustainable purchasing behaviour. The article uses the interview method to evaluate the use of sensory marketing elements to promote sustainability values. Sensory marketing affects sales and sustainability through enhanced consumer awareness...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Entrepreneurship and Sustainability Center
2025-03-01
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| Series: | Entrepreneurship and Sustainability Issues |
| Online Access: | https://jssidoi.org/jesi/article/1275 |
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