Marketing Students Take on University Library as Client in Experiential Learning Assignment
In this collaboration between university librarians and faculty, advertising students were given the unique opportunity to treat the university library as a client in a rebranding initiative. This partnership allowed students to work in agency-style teams, simulating a real-world professional settin...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Marketing Libraries Journal
2025-05-01
|
| Series: | Marketing Libraries Journal |
| Subjects: | |
| Online Access: | https://journal.marketinglibraries.org/spring2025/02_MLJv9i1.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|