ESTIMATION OF SNFLUENCE OF GLOBAL FACTORS OF RICK ON THE PROCESS OF FORMING OF INTERNATIONAL TOURIST BRAND
A brand of a territory as an object of tourist interest is the influence of the various risks, which determine the General perception of this territory by tourists. The article is aimed at systematization and estimation of risks that arise in the process of formation of the tourist's country br...
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| Format: | Article |
| Language: | deu |
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Taras Shevchenko National University of Kyiv
2014-03-01
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| Series: | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
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| Online Access: | http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=1494 |
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| _version_ | 1850173290820141056 |
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| author | K. Kucherenko |
| author_facet | K. Kucherenko |
| author_sort | K. Kucherenko |
| collection | DOAJ |
| description | A brand of a territory as an object of tourist interest is the influence of the various risks, which determine the General perception of this territory by tourists. The article is aimed at systematization and estimation of risks that arise in the process of formation of the tourist's country brand. Considered is the problem of influence of global risk factors on the process of formation of international tourist brand. Provides a list of risks, influencing the process of formation of tourist brand. It is noted that these risks can wear both objective and subjective character. |
| format | Article |
| id | doaj-art-cd9113e692354cea92d13af4cd6b2b7e |
| institution | OA Journals |
| issn | 1728-2667 2079-908X |
| language | deu |
| publishDate | 2014-03-01 |
| publisher | Taras Shevchenko National University of Kyiv |
| record_format | Article |
| series | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
| spelling | doaj-art-cd9113e692354cea92d13af4cd6b2b7e2025-08-20T02:19:54ZdeuTaras Shevchenko National University of KyivВісник Київського національного університету імені Тараса Шевченка. Серія Економіка1728-26672079-908X2014-03-013156949910.17721/1728-2667.2014/156-3/18ESTIMATION OF SNFLUENCE OF GLOBAL FACTORS OF RICK ON THE PROCESS OF FORMING OF INTERNATIONAL TOURIST BRANDK. Kucherenko0Taras Shevchenko National University of Kyiv, KyivA brand of a territory as an object of tourist interest is the influence of the various risks, which determine the General perception of this territory by tourists. The article is aimed at systematization and estimation of risks that arise in the process of formation of the tourist's country brand. Considered is the problem of influence of global risk factors on the process of formation of international tourist brand. Provides a list of risks, influencing the process of formation of tourist brand. It is noted that these risks can wear both objective and subjective character.http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=1494brandriskvaguenesstourismfactors |
| spellingShingle | K. Kucherenko ESTIMATION OF SNFLUENCE OF GLOBAL FACTORS OF RICK ON THE PROCESS OF FORMING OF INTERNATIONAL TOURIST BRAND Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка brand risk vagueness tourism factors |
| title | ESTIMATION OF SNFLUENCE OF GLOBAL FACTORS OF RICK ON THE PROCESS OF FORMING OF INTERNATIONAL TOURIST BRAND |
| title_full | ESTIMATION OF SNFLUENCE OF GLOBAL FACTORS OF RICK ON THE PROCESS OF FORMING OF INTERNATIONAL TOURIST BRAND |
| title_fullStr | ESTIMATION OF SNFLUENCE OF GLOBAL FACTORS OF RICK ON THE PROCESS OF FORMING OF INTERNATIONAL TOURIST BRAND |
| title_full_unstemmed | ESTIMATION OF SNFLUENCE OF GLOBAL FACTORS OF RICK ON THE PROCESS OF FORMING OF INTERNATIONAL TOURIST BRAND |
| title_short | ESTIMATION OF SNFLUENCE OF GLOBAL FACTORS OF RICK ON THE PROCESS OF FORMING OF INTERNATIONAL TOURIST BRAND |
| title_sort | estimation of snfluence of global factors of rick on the process of forming of international tourist brand |
| topic | brand risk vagueness tourism factors |
| url | http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=1494 |
| work_keys_str_mv | AT kkucherenko estimationofsnfluenceofglobalfactorsofrickontheprocessofformingofinternationaltouristbrand |