Faktor-Faktor yang Mempengaruhi Brand Loyalty pada Sepatu Lokal Indonesia
The research conducted has the purpose to examine the effect of brand identity on consumer brand loyalty of Geoff Max footwear, the effect of brand attachment on consumer brand loyalty of Geoff Max footwear, and the influence of brand image on brand loyalty. This research is a survey research with a...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Research Center and Community Services
2023-04-01
|
| Series: | Journal of Business & Banking |
| Subjects: | |
| Online Access: | https://journal.perbanas.ac.id/index.php/jbb/article/view/3495 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!