Faktor-Faktor yang Mempengaruhi Brand Loyalty pada Sepatu Lokal Indonesia

Faktor-Faktor yang Mempengaruhi Brand Loyalty pada Sepatu Lokal Indonesia

The research conducted has the purpose to examine the effect of brand identity on consumer brand loyalty of Geoff Max footwear, the effect of brand attachment on consumer brand loyalty of Geoff Max footwear, and the influence of brand image on brand loyalty. This research is a survey research with a...

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Bibliographic Details
Main Authors: Noormalita Primandaru, Nuning Kristiani, Pian Pareallo
Format: Article
Language:English
Published: Research Center and Community Services 2023-04-01
Series:Journal of Business & Banking
Subjects:
brand identity
brand attachment
brand image
brand loyalty
Online Access:https://journal.perbanas.ac.id/index.php/jbb/article/view/3495
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