Faktor-Faktor yang Mempengaruhi Brand Loyalty pada Sepatu Lokal Indonesia
The research conducted has the purpose to examine the effect of brand identity on consumer brand loyalty of Geoff Max footwear, the effect of brand attachment on consumer brand loyalty of Geoff Max footwear, and the influence of brand image on brand loyalty. This research is a survey research with a...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Center and Community Services
2023-04-01
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| Series: | Journal of Business & Banking |
| Subjects: | |
| Online Access: | https://journal.perbanas.ac.id/index.php/jbb/article/view/3495 |
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| _version_ | 1850199785131212800 |
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| author | Noormalita Primandaru Nuning Kristiani Pian Pareallo |
| author_facet | Noormalita Primandaru Nuning Kristiani Pian Pareallo |
| author_sort | Noormalita Primandaru |
| collection | DOAJ |
| description | The research conducted has the purpose to examine the effect of brand identity on consumer brand loyalty of Geoff Max footwear, the effect of brand attachment on consumer brand loyalty of Geoff Max footwear, and the influence of brand image on brand loyalty. This research is a survey research with a questionnaire in the form of a Google form as an instrument in this study. The sample in this study was Yogyakarta students who wore Geoff Max shoes, totaling 152 respondents. Data testing using SPSS. The results of the study found that brand identity had a positive but not significant effect on consumer brand loyalty Geoff Max footwear, brand attachment had a positive and significant effect on consumer brand loyalty Geoff Max footwear, and brand image had a positive and significant effect on consumer brand loyalty. Geoff Max shoes. Through this research, it is expected that it can share useful information and can provide some suggestions regarding brand identity, brand attachment, brand image, and brand loyalty from a student perspective for Geoff Max Footwear in developing his business. |
| format | Article |
| id | doaj-art-cd8f40c4e8b743b58e1e226af35b6320 |
| institution | OA Journals |
| issn | 2088-7841 2303-3460 |
| language | English |
| publishDate | 2023-04-01 |
| publisher | Research Center and Community Services |
| record_format | Article |
| series | Journal of Business & Banking |
| spelling | doaj-art-cd8f40c4e8b743b58e1e226af35b63202025-08-20T02:12:33ZengResearch Center and Community ServicesJournal of Business & Banking2088-78412303-34602023-04-0112220321510.14414/jbb.v12i2.3495Faktor-Faktor yang Mempengaruhi Brand Loyalty pada Sepatu Lokal IndonesiaNoormalita Primandaru0Nuning Kristiani1Pian Pareallo2STIE YKPN YogyakartaSTIE YKPN YogyakartaSTIE YKPN YogyakartaThe research conducted has the purpose to examine the effect of brand identity on consumer brand loyalty of Geoff Max footwear, the effect of brand attachment on consumer brand loyalty of Geoff Max footwear, and the influence of brand image on brand loyalty. This research is a survey research with a questionnaire in the form of a Google form as an instrument in this study. The sample in this study was Yogyakarta students who wore Geoff Max shoes, totaling 152 respondents. Data testing using SPSS. The results of the study found that brand identity had a positive but not significant effect on consumer brand loyalty Geoff Max footwear, brand attachment had a positive and significant effect on consumer brand loyalty Geoff Max footwear, and brand image had a positive and significant effect on consumer brand loyalty. Geoff Max shoes. Through this research, it is expected that it can share useful information and can provide some suggestions regarding brand identity, brand attachment, brand image, and brand loyalty from a student perspective for Geoff Max Footwear in developing his business.https://journal.perbanas.ac.id/index.php/jbb/article/view/3495brand identitybrand attachmentbrand imagebrand loyalty |
| spellingShingle | Noormalita Primandaru Nuning Kristiani Pian Pareallo Faktor-Faktor yang Mempengaruhi Brand Loyalty pada Sepatu Lokal Indonesia Journal of Business & Banking brand identity brand attachment brand image brand loyalty |
| title | Faktor-Faktor yang Mempengaruhi Brand Loyalty pada Sepatu Lokal Indonesia |
| title_full | Faktor-Faktor yang Mempengaruhi Brand Loyalty pada Sepatu Lokal Indonesia |
| title_fullStr | Faktor-Faktor yang Mempengaruhi Brand Loyalty pada Sepatu Lokal Indonesia |
| title_full_unstemmed | Faktor-Faktor yang Mempengaruhi Brand Loyalty pada Sepatu Lokal Indonesia |
| title_short | Faktor-Faktor yang Mempengaruhi Brand Loyalty pada Sepatu Lokal Indonesia |
| title_sort | faktor faktor yang mempengaruhi brand loyalty pada sepatu lokal indonesia |
| topic | brand identity brand attachment brand image brand loyalty |
| url | https://journal.perbanas.ac.id/index.php/jbb/article/view/3495 |
| work_keys_str_mv | AT noormalitaprimandaru faktorfaktoryangmempengaruhibrandloyaltypadasepatulokalindonesia AT nuningkristiani faktorfaktoryangmempengaruhibrandloyaltypadasepatulokalindonesia AT pianpareallo faktorfaktoryangmempengaruhibrandloyaltypadasepatulokalindonesia |