Conscious cleaning products: The influence of green marketing on consumer buying behaviour
Society’s interest in environmental issues and sustainability has made green marketing a priority for organisations globally. Consumer behaviour has a significant influence on climate change, and alterations in consumer behaviour have the potential to reduce the carbon footprint of consumption by up...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Marketing Management, University of South Africa
2024-11-01
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| Series: | The Retail and Marketing Review |
| Subjects: | |
| Online Access: | https://retailandmarketingreview.co.za/wp-content/uploads/2024/11/RMR20-2-52-65.pdf |
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