The impact of online review on fresh food purchase intention via mobile applications: An approach of Elaboration Likelihood Model (ELM) theory

The impact of online review on fresh food purchase intention via mobile applications: An approach of Elaboration Likelihood Model (ELM) theory

Today, consumers are interested in fresh food, and the convenience of mobile App shopping since the rise of various food delivery platforms gives consumers more choices and enables them to gather information through online reviews. This study aims to examine the impact of central and peripheral cues...

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Bibliographic Details
Main Authors: Hoa Le Thai Nguyen, Thi Thi Cam Tang
Format: Article
Language:English
Published: HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE 2024-05-01
Series:Ho Chi Minh City Open University Journal of Science - Economics and Business Administration
Subjects:
attitude and purchase intention
central routes
elaboratory likelihood model (elm)
online consumer reviews (ocr)
peripheral cues
Online Access:https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/3090
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