INVESTIGATION OF THE EFFECT OF SOCIAL MEDIA MARKETING ON DOCTOR BRANDING IN THE HEALTH SECTOR
In this research, it was conducted to examine the effect of social media marketing on doctor branding. In line with the purpose of the research; 547 people selected by simple random sampling method among the students continuing their education at the university constitute the research sample group a...
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| Format: | Article |
| Language: | English |
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Mehmet Akif Ersoy University
2023-11-01
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| Series: | Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi |
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| Online Access: | https://dergipark.org.tr/en/download/article-file/3083433 |
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| _version_ | 1832584548268900352 |
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| author | Fatma Nuray Kuşcu Yunus Emre Öztürk Ali Göde |
| author_facet | Fatma Nuray Kuşcu Yunus Emre Öztürk Ali Göde |
| author_sort | Fatma Nuray Kuşcu |
| collection | DOAJ |
| description | In this research, it was conducted to examine the effect of social media marketing on doctor branding. In line with the purpose of the research; 547 people selected by simple random sampling method among the students continuing their education at the university constitute the research sample group and the data were collected by applying a face-to-face questionnaire. In the research, "Personal Information Form", "Social Media Marketing Scale in the Health Sector" and "Doctor Branding Scale" were used. Data were analyzed with SPSS. As a result of determining that the data are normally distributed as a method of analysis; simple linear regression, pearson correlation, ANOVA and independent groups t test were applied. As a result of the research, it was determined that the social media marketing of the participants had a statistically significant and positive effect on doctor branding. In the light of these results, it is predicted that the level of doctor branding will increase as individuals increase social media marketing in the health sector. |
| format | Article |
| id | doaj-art-cd6f59e123cc481fa977167191dae4e5 |
| institution | Kabale University |
| issn | 2149-1658 |
| language | English |
| publishDate | 2023-11-01 |
| publisher | Mehmet Akif Ersoy University |
| record_format | Article |
| series | Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi |
| spelling | doaj-art-cd6f59e123cc481fa977167191dae4e52025-01-27T13:19:08ZengMehmet Akif Ersoy UniversityMehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi2149-16582023-11-011032280229510.30798/makuiibf.1283034273INVESTIGATION OF THE EFFECT OF SOCIAL MEDIA MARKETING ON DOCTOR BRANDING IN THE HEALTH SECTORFatma Nuray Kuşcu0https://orcid.org/0000-0003-2657-6174Yunus Emre Öztürk1https://orcid.org/0000-0002-6178-6129Ali Göde2https://orcid.org/0000-0002-6865-6298MUSTAFA KEMAL ÜNİVERSİTESİSELÇUK ÜNİVERSİTESİMUSTAFA KEMAL ÜNİVERSİTESİIn this research, it was conducted to examine the effect of social media marketing on doctor branding. In line with the purpose of the research; 547 people selected by simple random sampling method among the students continuing their education at the university constitute the research sample group and the data were collected by applying a face-to-face questionnaire. In the research, "Personal Information Form", "Social Media Marketing Scale in the Health Sector" and "Doctor Branding Scale" were used. Data were analyzed with SPSS. As a result of determining that the data are normally distributed as a method of analysis; simple linear regression, pearson correlation, ANOVA and independent groups t test were applied. As a result of the research, it was determined that the social media marketing of the participants had a statistically significant and positive effect on doctor branding. In the light of these results, it is predicted that the level of doctor branding will increase as individuals increase social media marketing in the health sector.https://dergipark.org.tr/en/download/article-file/3083433sağlık sektörüsosyal medya pazarlamasıdoktor markalaşmasıhealth sectorsocial media marketingphysician branding |
| spellingShingle | Fatma Nuray Kuşcu Yunus Emre Öztürk Ali Göde INVESTIGATION OF THE EFFECT OF SOCIAL MEDIA MARKETING ON DOCTOR BRANDING IN THE HEALTH SECTOR Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi sağlık sektörü sosyal medya pazarlaması doktor markalaşması health sector social media marketing physician branding |
| title | INVESTIGATION OF THE EFFECT OF SOCIAL MEDIA MARKETING ON DOCTOR BRANDING IN THE HEALTH SECTOR |
| title_full | INVESTIGATION OF THE EFFECT OF SOCIAL MEDIA MARKETING ON DOCTOR BRANDING IN THE HEALTH SECTOR |
| title_fullStr | INVESTIGATION OF THE EFFECT OF SOCIAL MEDIA MARKETING ON DOCTOR BRANDING IN THE HEALTH SECTOR |
| title_full_unstemmed | INVESTIGATION OF THE EFFECT OF SOCIAL MEDIA MARKETING ON DOCTOR BRANDING IN THE HEALTH SECTOR |
| title_short | INVESTIGATION OF THE EFFECT OF SOCIAL MEDIA MARKETING ON DOCTOR BRANDING IN THE HEALTH SECTOR |
| title_sort | investigation of the effect of social media marketing on doctor branding in the health sector |
| topic | sağlık sektörü sosyal medya pazarlaması doktor markalaşması health sector social media marketing physician branding |
| url | https://dergipark.org.tr/en/download/article-file/3083433 |
| work_keys_str_mv | AT fatmanuraykuscu investigationoftheeffectofsocialmediamarketingondoctorbrandinginthehealthsector AT yunusemreozturk investigationoftheeffectofsocialmediamarketingondoctorbrandinginthehealthsector AT aligode investigationoftheeffectofsocialmediamarketingondoctorbrandinginthehealthsector |