Florida MarketMaker and Florida Food Connect: Using E-commerce to Enhance Seafood Marketing in Florida
While the state and many non-profit organizations provide information to the Florida seafood and aquaculture industry to help them market their catch, they offer few resources facilitating e-commerce. As a business tool, e-commerce can help expedite the buying and selling of seafood products among...
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| Format: | Article |
| Language: | English |
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The University of Florida George A. Smathers Libraries
2014-06-01
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| Series: | EDIS |
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| Online Access: | https://journals.flvc.org/edis/article/view/131543 |
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| author | Charles M. Adams William Barker |
| author_facet | Charles M. Adams William Barker |
| author_sort | Charles M. Adams |
| collection | DOAJ |
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While the state and many non-profit organizations provide information to the Florida seafood and aquaculture industry to help them market their catch, they offer few resources facilitating e-commerce. As a business tool, e-commerce can help expedite the buying and selling of seafood products among consumers, producers, and other businesses within the food industry value chain. E-commerce is a new promotional strategy producers can use to improve their marketing efficiency. For example, the affiliated websites Florida MarketMaker and Florida Food Connect are designed to enhance the online presence for the Florida seafood industry. Web portals such as these increase the visibility of seafood businesses by allowing dealers to create a searchable online profile attracting more customers seeking locally sourced seafood. This 6-page fact sheet was written by Charles M. Adams and William Barker, and published by the UF Department of Food and Resource Economics, May 2014.
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| format | Article |
| id | doaj-art-cd4109eccf614571b826cdc8ef1ac3e1 |
| institution | Kabale University |
| issn | 2576-0009 |
| language | English |
| publishDate | 2014-06-01 |
| publisher | The University of Florida George A. Smathers Libraries |
| record_format | Article |
| series | EDIS |
| spelling | doaj-art-cd4109eccf614571b826cdc8ef1ac3e12025-02-08T06:01:21ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092014-06-0120144Florida MarketMaker and Florida Food Connect: Using E-commerce to Enhance Seafood Marketing in FloridaCharles M. Adams0William BarkerUniversity of Florida While the state and many non-profit organizations provide information to the Florida seafood and aquaculture industry to help them market their catch, they offer few resources facilitating e-commerce. As a business tool, e-commerce can help expedite the buying and selling of seafood products among consumers, producers, and other businesses within the food industry value chain. E-commerce is a new promotional strategy producers can use to improve their marketing efficiency. For example, the affiliated websites Florida MarketMaker and Florida Food Connect are designed to enhance the online presence for the Florida seafood industry. Web portals such as these increase the visibility of seafood businesses by allowing dealers to create a searchable online profile attracting more customers seeking locally sourced seafood. This 6-page fact sheet was written by Charles M. Adams and William Barker, and published by the UF Department of Food and Resource Economics, May 2014. https://journals.flvc.org/edis/article/view/131543FE944 |
| spellingShingle | Charles M. Adams William Barker Florida MarketMaker and Florida Food Connect: Using E-commerce to Enhance Seafood Marketing in Florida EDIS FE944 |
| title | Florida MarketMaker and Florida Food Connect: Using E-commerce to Enhance Seafood Marketing in Florida |
| title_full | Florida MarketMaker and Florida Food Connect: Using E-commerce to Enhance Seafood Marketing in Florida |
| title_fullStr | Florida MarketMaker and Florida Food Connect: Using E-commerce to Enhance Seafood Marketing in Florida |
| title_full_unstemmed | Florida MarketMaker and Florida Food Connect: Using E-commerce to Enhance Seafood Marketing in Florida |
| title_short | Florida MarketMaker and Florida Food Connect: Using E-commerce to Enhance Seafood Marketing in Florida |
| title_sort | florida marketmaker and florida food connect using e commerce to enhance seafood marketing in florida |
| topic | FE944 |
| url | https://journals.flvc.org/edis/article/view/131543 |
| work_keys_str_mv | AT charlesmadams floridamarketmakerandfloridafoodconnectusingecommercetoenhanceseafoodmarketinginflorida AT williambarker floridamarketmakerandfloridafoodconnectusingecommercetoenhanceseafoodmarketinginflorida |