Améliorer les instances d’autorégulation de la publicité sexiste
This research brief provides a broad-brush description of the results of a project whose objectives were: 1) to compare different countries’ self-regulated programs governing sexist advertising with a view to recommending the most appropriate practices for implementation in Quebec's advertising...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | fra |
| Published: |
Université Laval
2015-02-01
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| Series: | Communication |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communication/5179 |
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| Summary: | This research brief provides a broad-brush description of the results of a project whose objectives were: 1) to compare different countries’ self-regulated programs governing sexist advertising with a view to recommending the most appropriate practices for implementation in Quebec's advertising industry; 2) to do a documentary analysis and carry out a survey among a sample of advertisers, advertising agencies and consumer advocacy associations to gauge their knowledge of Quebec's self-regulated programs. Two data gathering tools were used: documentary analysis and online survey. |
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| ISSN: | 1189-3788 1920-7344 |