Understanding the Perceptions of Asian University Students Toward Thai Tourism Destinations: The Cases of Phuket and Pattaya

This study investigates Asian university students’ perceptions of Phuket and Pattaya, emphasizing city image, defining attributes, information exposure, familiarity, and travel intentions. Using a quantitative survey with 3,432 online respondents, the study reveals that Phuket consistently outperfor...

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Bibliographic Details
Main Authors: Kanyika Shaw, Nutthapon Jitprapai, Jantima Kheokao
Format: Article
Language:English
Published: ANPOR Korea 2025-02-01
Series:Asian Journal for Public Opinion Research
Online Access:https://doi.org/10.15206/ajpor.2025.13.1.122
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