Understanding the Perceptions of Asian University Students Toward Thai Tourism Destinations: The Cases of Phuket and Pattaya
This study investigates Asian university students’ perceptions of Phuket and Pattaya, emphasizing city image, defining attributes, information exposure, familiarity, and travel intentions. Using a quantitative survey with 3,432 online respondents, the study reveals that Phuket consistently outperfor...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
ANPOR Korea
2025-02-01
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| Series: | Asian Journal for Public Opinion Research |
| Online Access: | https://doi.org/10.15206/ajpor.2025.13.1.122 |
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