Relationship Marketing: A Strategy for Marketing Programs to Diverse Audiences
This paper is the eighth in a series of articles on planning programs to effectively outreach to diverse audiences. This series will include specialized papers on enhancing cultural competence, recruiting diverse volunteers, planning culturally appropriate marketing strategies, and other topics tha...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
The University of Florida George A. Smathers Libraries
2005-09-01
|
| Series: | EDIS |
| Subjects: | |
| Online Access: | https://journals.flvc.org/edis/article/view/115042 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1823866300780249088 |
|---|---|
| author | Lisa A. Guion Heather Kent |
| author_facet | Lisa A. Guion Heather Kent |
| author_sort | Lisa A. Guion |
| collection | DOAJ |
| description |
This paper is the eighth in a series of articles on planning programs to effectively outreach to diverse audiences. This series will include specialized papers on enhancing cultural competence, recruiting diverse volunteers, planning culturally appropriate marketing strategies, and other topics that are integral to the design and implementation of culturally relevant Extension education programs. This document is FCS9224, one of a series of the Family Youth and Community Sciences Department, Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida. Original publication date Septmeber 2005.
|
| format | Article |
| id | doaj-art-ccf4cc5db8f54666ac66bf4821871efb |
| institution | Kabale University |
| issn | 2576-0009 |
| language | English |
| publishDate | 2005-09-01 |
| publisher | The University of Florida George A. Smathers Libraries |
| record_format | Article |
| series | EDIS |
| spelling | doaj-art-ccf4cc5db8f54666ac66bf4821871efb2025-02-08T06:24:39ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092005-09-01200510Relationship Marketing: A Strategy for Marketing Programs to Diverse AudiencesLisa A. Guion0Heather Kent1University of FloridaUniversity of Florida This paper is the eighth in a series of articles on planning programs to effectively outreach to diverse audiences. This series will include specialized papers on enhancing cultural competence, recruiting diverse volunteers, planning culturally appropriate marketing strategies, and other topics that are integral to the design and implementation of culturally relevant Extension education programs. This document is FCS9224, one of a series of the Family Youth and Community Sciences Department, Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida. Original publication date Septmeber 2005. https://journals.flvc.org/edis/article/view/115042FY759 |
| spellingShingle | Lisa A. Guion Heather Kent Relationship Marketing: A Strategy for Marketing Programs to Diverse Audiences EDIS FY759 |
| title | Relationship Marketing: A Strategy for Marketing Programs to Diverse Audiences |
| title_full | Relationship Marketing: A Strategy for Marketing Programs to Diverse Audiences |
| title_fullStr | Relationship Marketing: A Strategy for Marketing Programs to Diverse Audiences |
| title_full_unstemmed | Relationship Marketing: A Strategy for Marketing Programs to Diverse Audiences |
| title_short | Relationship Marketing: A Strategy for Marketing Programs to Diverse Audiences |
| title_sort | relationship marketing a strategy for marketing programs to diverse audiences |
| topic | FY759 |
| url | https://journals.flvc.org/edis/article/view/115042 |
| work_keys_str_mv | AT lisaaguion relationshipmarketingastrategyformarketingprogramstodiverseaudiences AT heatherkent relationshipmarketingastrategyformarketingprogramstodiverseaudiences |