Technological Transformations in the Audiovisual Media Industry: A Case Study of Netflix

Abstract: The audiovisual media industry has experienced profound transformations driven by technological innovation, fundamentally reshaping production, distribution, and consumption practices. This article examines Netflix as a case study to explore the critical technological shifts that have prop...

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Main Author: Nadir LAMARI & Ahmed Mahdi ZOUAOUI
Format: Article
Language:deu
Published: CRAC, INSAAC 2024-12-01
Series:Akofena
Online Access:https://www.revue-akofena.com/wp-content/uploads/2024/11/17-D14v06-26-Nadir-LAMARI-Ahmed-Mahdi-ZOUAOUI_225-236.pdf
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author Nadir LAMARI & Ahmed Mahdi ZOUAOUI
author_facet Nadir LAMARI & Ahmed Mahdi ZOUAOUI
author_sort Nadir LAMARI & Ahmed Mahdi ZOUAOUI
collection DOAJ
description Abstract: The audiovisual media industry has experienced profound transformations driven by technological innovation, fundamentally reshaping production, distribution, and consumption practices. This article examines Netflix as a case study to explore the critical technological shifts that have propelled the industry forward. As a pioneer in digital streaming, Netflix revolutionized traditional media through innovations in artificial intelligence, big data analytics, and interactive media technologies. The study delves into Netflix’s evolution from a DVD rental service to a global streaming giant, focusing on its subscription-based model, reliance on recommendation algorithms, and data-driven content strategies. Additionally, it assesses the technical challenges and competitive dynamics Netflix faces in an increasingly crowded market. The article also considers the social and cultural ramifications of these technological shifts, exploring how Netflix influences viewer preferences and public culture while navigating ethical considerations inherent in algorithmic recommendations. Through this analysis, the article offers insights into the future trajectory of audiovisual media and the implications of continued technological advancements. Keywords: Audiovisual Media; Netflix; Digital Streaming; Artificial Intelligence; Media Transformation
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spelling doaj-art-ccc98135b0d7469e9be9c49f2409d1012025-08-20T02:07:30ZdeuCRAC, INSAACAkofena2706-63122708-06332024-12-0161410.48734/akofena.n014.vol.6.17.2024Technological Transformations in the Audiovisual Media Industry: A Case Study of NetflixNadir LAMARI & Ahmed Mahdi ZOUAOUIAbstract: The audiovisual media industry has experienced profound transformations driven by technological innovation, fundamentally reshaping production, distribution, and consumption practices. This article examines Netflix as a case study to explore the critical technological shifts that have propelled the industry forward. As a pioneer in digital streaming, Netflix revolutionized traditional media through innovations in artificial intelligence, big data analytics, and interactive media technologies. The study delves into Netflix’s evolution from a DVD rental service to a global streaming giant, focusing on its subscription-based model, reliance on recommendation algorithms, and data-driven content strategies. Additionally, it assesses the technical challenges and competitive dynamics Netflix faces in an increasingly crowded market. The article also considers the social and cultural ramifications of these technological shifts, exploring how Netflix influences viewer preferences and public culture while navigating ethical considerations inherent in algorithmic recommendations. Through this analysis, the article offers insights into the future trajectory of audiovisual media and the implications of continued technological advancements. Keywords: Audiovisual Media; Netflix; Digital Streaming; Artificial Intelligence; Media Transformationhttps://www.revue-akofena.com/wp-content/uploads/2024/11/17-D14v06-26-Nadir-LAMARI-Ahmed-Mahdi-ZOUAOUI_225-236.pdf
spellingShingle Nadir LAMARI & Ahmed Mahdi ZOUAOUI
Technological Transformations in the Audiovisual Media Industry: A Case Study of Netflix
Akofena
title Technological Transformations in the Audiovisual Media Industry: A Case Study of Netflix
title_full Technological Transformations in the Audiovisual Media Industry: A Case Study of Netflix
title_fullStr Technological Transformations in the Audiovisual Media Industry: A Case Study of Netflix
title_full_unstemmed Technological Transformations in the Audiovisual Media Industry: A Case Study of Netflix
title_short Technological Transformations in the Audiovisual Media Industry: A Case Study of Netflix
title_sort technological transformations in the audiovisual media industry a case study of netflix
url https://www.revue-akofena.com/wp-content/uploads/2024/11/17-D14v06-26-Nadir-LAMARI-Ahmed-Mahdi-ZOUAOUI_225-236.pdf
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