Designing the Performance Measurement System for A Digital Enterprise using Balanced Scorecard
The main issue is the absence of a comprehensive KPI system to effectively measure the performance of digital products. Currently, the company PT XYZ unit tracks only two KPIs, such as revenue and total sales. This narrow focus overlooks aspects of achieving business success such as ensuring busines...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Islam Negeri Sultan Syarif Kasim
2024-12-01
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| Series: | Jurnal Teknik Industri: Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri |
| Online Access: | https://ejournal.uin-suska.ac.id/index.php/jti/article/view/32577 |
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| _version_ | 1850173610536206336 |
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| author | Salsabila Katya Putri Budi Sulistyo Nanang Suryana |
| author_facet | Salsabila Katya Putri Budi Sulistyo Nanang Suryana |
| author_sort | Salsabila Katya Putri |
| collection | DOAJ |
| description | The main issue is the absence of a comprehensive KPI system to effectively measure the performance of digital products. Currently, the company PT XYZ unit tracks only two KPIs, such as revenue and total sales. This narrow focus overlooks aspects of achieving business success such as ensuring business fulfillment, business assurance, and employee competence in a growth and agile focus environment. As a result, performance targets are not fully met, and customer satisfaction declines in meeting service level agreements and service level guarantees. This research aims to fill these gaps by designing a performance measurement system using a Balanced Scorecard, and AHP is used for weighing the level of importance. Based on the research, the measurement system was developed, consisting of 7 Strategic Factors (SF), 9 Strategic Objectives (SO), and 12 KPI that are assessed on a quarterly basis. AHP analysis assigns the highest weight to financial perspective (56.60%), SF “market expansion and product innovation” (56.60%), SO “increase the revenue” (29.88%), and KPI “net profit margin growth” (26.72%). Once implemented, this system will standardize digital product performance measurement, aligning with company goals to drive revenue growth and operational efficiency.
Keywords: BSC, AHP, KPI, Performance Measurement, and Digital Product |
| format | Article |
| id | doaj-art-ccbdeb2ce5dc49b09aafa5b123809517 |
| institution | OA Journals |
| issn | 2460-898X 2714-6235 |
| language | Indonesian |
| publishDate | 2024-12-01 |
| publisher | Universitas Islam Negeri Sultan Syarif Kasim |
| record_format | Article |
| series | Jurnal Teknik Industri: Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri |
| spelling | doaj-art-ccbdeb2ce5dc49b09aafa5b1238095172025-08-20T02:19:48ZindUniversitas Islam Negeri Sultan Syarif KasimJurnal Teknik Industri: Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri2460-898X2714-62352024-12-0110250151110.24014/jti.v10i2.3257710108Designing the Performance Measurement System for A Digital Enterprise using Balanced ScorecardSalsabila Katya Putri0Budi Sulistyo1Nanang Suryana2Telkom UniversityTelkom UniversityTelkom UniversityThe main issue is the absence of a comprehensive KPI system to effectively measure the performance of digital products. Currently, the company PT XYZ unit tracks only two KPIs, such as revenue and total sales. This narrow focus overlooks aspects of achieving business success such as ensuring business fulfillment, business assurance, and employee competence in a growth and agile focus environment. As a result, performance targets are not fully met, and customer satisfaction declines in meeting service level agreements and service level guarantees. This research aims to fill these gaps by designing a performance measurement system using a Balanced Scorecard, and AHP is used for weighing the level of importance. Based on the research, the measurement system was developed, consisting of 7 Strategic Factors (SF), 9 Strategic Objectives (SO), and 12 KPI that are assessed on a quarterly basis. AHP analysis assigns the highest weight to financial perspective (56.60%), SF “market expansion and product innovation” (56.60%), SO “increase the revenue” (29.88%), and KPI “net profit margin growth” (26.72%). Once implemented, this system will standardize digital product performance measurement, aligning with company goals to drive revenue growth and operational efficiency. Keywords: BSC, AHP, KPI, Performance Measurement, and Digital Producthttps://ejournal.uin-suska.ac.id/index.php/jti/article/view/32577 |
| spellingShingle | Salsabila Katya Putri Budi Sulistyo Nanang Suryana Designing the Performance Measurement System for A Digital Enterprise using Balanced Scorecard Jurnal Teknik Industri: Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri |
| title | Designing the Performance Measurement System for A Digital Enterprise using Balanced Scorecard |
| title_full | Designing the Performance Measurement System for A Digital Enterprise using Balanced Scorecard |
| title_fullStr | Designing the Performance Measurement System for A Digital Enterprise using Balanced Scorecard |
| title_full_unstemmed | Designing the Performance Measurement System for A Digital Enterprise using Balanced Scorecard |
| title_short | Designing the Performance Measurement System for A Digital Enterprise using Balanced Scorecard |
| title_sort | designing the performance measurement system for a digital enterprise using balanced scorecard |
| url | https://ejournal.uin-suska.ac.id/index.php/jti/article/view/32577 |
| work_keys_str_mv | AT salsabilakatyaputri designingtheperformancemeasurementsystemforadigitalenterpriseusingbalancedscorecard AT budisulistyo designingtheperformancemeasurementsystemforadigitalenterpriseusingbalancedscorecard AT nanangsuryana designingtheperformancemeasurementsystemforadigitalenterpriseusingbalancedscorecard |