Analysis of Reputation Factors for the Personal Branding of Journalists in Thailand

This research is a combination of qualitative and quantitative methods. It analyzed reputation factors for the personal branding of journalists in Thailand. Research tools were in-depth interviews and an online questionnaire with 33 variables. Eleven journalists and informed sources were interviewed...

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Bibliographic Details
Main Authors: Cholticha Rodgunphai, Jantima Kheokao
Format: Article
Language:English
Published: ANPOR Korea 2020-11-01
Series:Asian Journal for Public Opinion Research
Online Access:https://doi.org/10.15206/ajpor.2020.8.4.453
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