Analysis of Reputation Factors for the Personal Branding of Journalists in Thailand
This research is a combination of qualitative and quantitative methods. It analyzed reputation factors for the personal branding of journalists in Thailand. Research tools were in-depth interviews and an online questionnaire with 33 variables. Eleven journalists and informed sources were interviewed...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
ANPOR Korea
2020-11-01
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| Series: | Asian Journal for Public Opinion Research |
| Online Access: | https://doi.org/10.15206/ajpor.2020.8.4.453 |
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| _version_ | 1849334877831299072 |
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| author | Cholticha Rodgunphai Jantima Kheokao |
| author_facet | Cholticha Rodgunphai Jantima Kheokao |
| author_sort | Cholticha Rodgunphai |
| collection | DOAJ |
| description | This research is a combination of qualitative and quantitative methods. It analyzed reputation factors for the personal branding of journalists in Thailand. Research tools were in-depth interviews and an online questionnaire with 33 variables. Eleven journalists and informed sources were interviewed. A total of 1,262 survey respondents were divided into three groups including 586 recipients, 416 news people, and 260 academics. Data were analyzed using content analysis and factor analysis.
It was found that the reputation factors for the personal branding of journalists in Thailand consisted of 1) the professionalism in rich and reliable news reporting, 2) the ability to use communication technology that increases prominence and career opportunities 3) the social responsibility in reporting news events, 4) the key opinion leaders who speak up for people to monitor in the government for peace in society, and 5) the use of experience in developing news reporting capabilities. |
| format | Article |
| id | doaj-art-ccbc0bcd8341464cb3a38282179f4c85 |
| institution | Kabale University |
| issn | 2288-6168 |
| language | English |
| publishDate | 2020-11-01 |
| publisher | ANPOR Korea |
| record_format | Article |
| series | Asian Journal for Public Opinion Research |
| spelling | doaj-art-ccbc0bcd8341464cb3a38282179f4c852025-08-20T03:45:27ZengANPOR KoreaAsian Journal for Public Opinion Research2288-61682020-11-018410.15206/ajpor.2020.8.4.453Analysis of Reputation Factors for the Personal Branding of Journalists in ThailandCholticha RodgunphaiJantima KheokaoThis research is a combination of qualitative and quantitative methods. It analyzed reputation factors for the personal branding of journalists in Thailand. Research tools were in-depth interviews and an online questionnaire with 33 variables. Eleven journalists and informed sources were interviewed. A total of 1,262 survey respondents were divided into three groups including 586 recipients, 416 news people, and 260 academics. Data were analyzed using content analysis and factor analysis. It was found that the reputation factors for the personal branding of journalists in Thailand consisted of 1) the professionalism in rich and reliable news reporting, 2) the ability to use communication technology that increases prominence and career opportunities 3) the social responsibility in reporting news events, 4) the key opinion leaders who speak up for people to monitor in the government for peace in society, and 5) the use of experience in developing news reporting capabilities.https://doi.org/10.15206/ajpor.2020.8.4.453 |
| spellingShingle | Cholticha Rodgunphai Jantima Kheokao Analysis of Reputation Factors for the Personal Branding of Journalists in Thailand Asian Journal for Public Opinion Research |
| title | Analysis of Reputation Factors for the Personal Branding of Journalists in Thailand |
| title_full | Analysis of Reputation Factors for the Personal Branding of Journalists in Thailand |
| title_fullStr | Analysis of Reputation Factors for the Personal Branding of Journalists in Thailand |
| title_full_unstemmed | Analysis of Reputation Factors for the Personal Branding of Journalists in Thailand |
| title_short | Analysis of Reputation Factors for the Personal Branding of Journalists in Thailand |
| title_sort | analysis of reputation factors for the personal branding of journalists in thailand |
| url | https://doi.org/10.15206/ajpor.2020.8.4.453 |
| work_keys_str_mv | AT cholticharodgunphai analysisofreputationfactorsforthepersonalbrandingofjournalistsinthailand AT jantimakheokao analysisofreputationfactorsforthepersonalbrandingofjournalistsinthailand |