Exploring the Linkages between Website Characteristics, Customer Experience, and Brand Engagement
The prime objective of this research is to investigate the association among website characteristics (information quality, system quality, and perceived security) and customer experience in the online retail context. It also aimed to verify if customer experience has any effect on brand engagement....
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| Format: | Article |
|---|---|
| Language: | English |
| Published: |
Universidade de Santiago de Compostela
2024-10-01
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| Series: | Revista Galega de Economía |
| Online Access: | https://ojs3usc.devxercode.es/index.php/ubr/article/view/4680 |
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