Experience economy and authenticity in the heritage tourism sector: A multiple-dimensional approach

The current research has paid limited attention to the significant interplay among the concepts of perceived authenticity, the experience economy, and tourism satisfaction. This study aims to establish a comprehensive theoretical framework to examine the mechanism relationships among them. Perceived...

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Main Authors: Peng Zhu, Xiaoting Chi, Hyungseo Bobby Ryu, Heesup Han
Format: Article
Language:English
Published: Elsevier 2025-07-01
Series:Acta Psychologica
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Online Access:http://www.sciencedirect.com/science/article/pii/S0001691825004317
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author Peng Zhu
Xiaoting Chi
Hyungseo Bobby Ryu
Heesup Han
author_facet Peng Zhu
Xiaoting Chi
Hyungseo Bobby Ryu
Heesup Han
author_sort Peng Zhu
collection DOAJ
description The current research has paid limited attention to the significant interplay among the concepts of perceived authenticity, the experience economy, and tourism satisfaction. This study aims to establish a comprehensive theoretical framework to examine the mechanism relationships among them. Perceived authenticity was expected to have positive direct and indirect effects on tourists' entertainment, esthetics, education, and escapism experience (i.e., the experience economy) and satisfaction, and heritage tourists' experience economy was hypothesized to influence their satisfaction. Moreover, this study explores the mediating effect of the experience economy on perceived authenticity and satisfaction. This study used structural equation modeling to evaluate questionnaire survey data from 360 Chinese heritage tourists. The results show that tourists' perceived authenticity of heritage sites is an important antecedent that significantly enhances heritage tourism entertainment (R2 = 0.141), esthetics (R2 = 0.349), education (R2 = 0.283), and escapism (R2 = 0.230) experience and promotes satisfaction (R2 = 0.650). Authenticity reflects culture, history or environment, thereby enhancing participants' emotional resonance, identification and satisfaction. In the experience economy framework, authenticity is not only sensory stimulation but also creates an immersive experience with “reality” through dimensions such as entertainment, esthetics, education and escapism. Therefore, this study clarifies the functional relationship between the research concepts and provides theoretical and practical significance for the development of heritage tourism and its competitive management strategies.
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spelling doaj-art-cc8f7aee7fac4937890a6e23bb052c5d2025-08-20T03:45:10ZengElsevierActa Psychologica0001-69182025-07-0125710511810.1016/j.actpsy.2025.105118Experience economy and authenticity in the heritage tourism sector: A multiple-dimensional approachPeng Zhu0Xiaoting Chi1Hyungseo Bobby Ryu2Heesup Han3College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwangjin-Gu, Seoul 143-747, Republic of KoreaBusiness School, Qingdao University, 62 Kedazhi Road, Qingdao 266071, Shandong Province, ChinaCollege of Health Sciences, Food Franchise department, Kyungnam University, 7 Kyungnamdaehak-ro, Masanhappo-gu, Changwon-si, Gyeongsangnam-do 51767, Republic of KoreaCollege of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwangjin-Gu, Seoul 143-747, Republic of Korea; Corresponding author at: College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwangjin-Gu, Seoul 143-747, Republic of KoreaThe current research has paid limited attention to the significant interplay among the concepts of perceived authenticity, the experience economy, and tourism satisfaction. This study aims to establish a comprehensive theoretical framework to examine the mechanism relationships among them. Perceived authenticity was expected to have positive direct and indirect effects on tourists' entertainment, esthetics, education, and escapism experience (i.e., the experience economy) and satisfaction, and heritage tourists' experience economy was hypothesized to influence their satisfaction. Moreover, this study explores the mediating effect of the experience economy on perceived authenticity and satisfaction. This study used structural equation modeling to evaluate questionnaire survey data from 360 Chinese heritage tourists. The results show that tourists' perceived authenticity of heritage sites is an important antecedent that significantly enhances heritage tourism entertainment (R2 = 0.141), esthetics (R2 = 0.349), education (R2 = 0.283), and escapism (R2 = 0.230) experience and promotes satisfaction (R2 = 0.650). Authenticity reflects culture, history or environment, thereby enhancing participants' emotional resonance, identification and satisfaction. In the experience economy framework, authenticity is not only sensory stimulation but also creates an immersive experience with “reality” through dimensions such as entertainment, esthetics, education and escapism. Therefore, this study clarifies the functional relationship between the research concepts and provides theoretical and practical significance for the development of heritage tourism and its competitive management strategies.http://www.sciencedirect.com/science/article/pii/S0001691825004317Heritage tourismPerceived authenticityExperience economyTourist satisfaction
spellingShingle Peng Zhu
Xiaoting Chi
Hyungseo Bobby Ryu
Heesup Han
Experience economy and authenticity in the heritage tourism sector: A multiple-dimensional approach
Acta Psychologica
Heritage tourism
Perceived authenticity
Experience economy
Tourist satisfaction
title Experience economy and authenticity in the heritage tourism sector: A multiple-dimensional approach
title_full Experience economy and authenticity in the heritage tourism sector: A multiple-dimensional approach
title_fullStr Experience economy and authenticity in the heritage tourism sector: A multiple-dimensional approach
title_full_unstemmed Experience economy and authenticity in the heritage tourism sector: A multiple-dimensional approach
title_short Experience economy and authenticity in the heritage tourism sector: A multiple-dimensional approach
title_sort experience economy and authenticity in the heritage tourism sector a multiple dimensional approach
topic Heritage tourism
Perceived authenticity
Experience economy
Tourist satisfaction
url http://www.sciencedirect.com/science/article/pii/S0001691825004317
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AT xiaotingchi experienceeconomyandauthenticityintheheritagetourismsectoramultipledimensionalapproach
AT hyungseobobbyryu experienceeconomyandauthenticityintheheritagetourismsectoramultipledimensionalapproach
AT heesuphan experienceeconomyandauthenticityintheheritagetourismsectoramultipledimensionalapproach