Manfaat Website sebagai Media Pemasaran untuk Meningkatkan Jangkauan Pelanggan Baru pada PT. Barokah Aulia Mastur
This research aims to develop a web-based information system to support marketing activities and improve customer outreach at PT. Barokah Aulia Mastur, a local business engaged in fish feed sales. The company currently faces limitations in its promotional methods, relying solely on conventional pra...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Universitas Ekasakti LPPM
2025-07-01
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| Series: | Ekasakti Jurnal Penelitian dan Pengabdian |
| Subjects: | |
| Online Access: | https://www.ejurnal-unespadang.ac.id/index.php/EJPP/article/view/1311 |
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| _version_ | 1849230260610007040 |
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| author | Ar Rahman Shinta Yuliastriy Zikra Ababil Gustri Efendi April Zahmi |
| author_facet | Ar Rahman Shinta Yuliastriy Zikra Ababil Gustri Efendi April Zahmi |
| author_sort | Ar Rahman |
| collection | DOAJ |
| description |
This research aims to develop a web-based information system to support marketing activities and improve customer outreach at PT. Barokah Aulia Mastur, a local business engaged in fish feed sales. The company currently faces limitations in its promotional methods, relying solely on conventional practices such as social media and walk-in customers, which hinders its ability to reach new markets. To address this issue, a Research and Development (R&D) method was employed, using the Waterfall model to guide the system development process through structured phases: requirements analysis, system design, implementation, testing, and maintenance. Data collection techniques included observation, interviews, literature review, and laboratory work. The resulting system was tested using black-box testing to ensure its functional reliability. The study concludes that the implementation of a web-based sales system enhances accessibility, increases promotional reach, and improves the efficiency of transaction records and customer engagement. This system provides a scalable solution for small and medium enterprises aiming to compete in the digital economy.
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| format | Article |
| id | doaj-art-cc83ff38d5e8489e8da4b0eb166b71e4 |
| institution | Kabale University |
| issn | 2746-7538 2747-0369 |
| language | English |
| publishDate | 2025-07-01 |
| publisher | Universitas Ekasakti LPPM |
| record_format | Article |
| series | Ekasakti Jurnal Penelitian dan Pengabdian |
| spelling | doaj-art-cc83ff38d5e8489e8da4b0eb166b71e42025-08-21T07:21:29ZengUniversitas Ekasakti LPPMEkasakti Jurnal Penelitian dan Pengabdian2746-75382747-03692025-07-0152Manfaat Website sebagai Media Pemasaran untuk Meningkatkan Jangkauan Pelanggan Baru pada PT. Barokah Aulia MasturAr Rahman0Shinta Yuliastriy1Zikra Ababil2Gustri Efendi3April Zahmi4Program Studi Sistem Informasi Fakultas Teknik Universitas Nahdatul Ulama Sumatra BaratProgram Studi Sistem Informasi Fakultas Teknik Universitas Nahdatul Ulama Sumatra BaratProgram Studi Sistem Informasi Fakultas Teknik Universitas Nahdatul Ulama Sumatra BaratProgram Studi Sistem Informasi Fakultas Teknik Universitas Nahdatul Ulama Sumatra BaratProgram Studi Sistem Informasi Fakultas Teknik Universitas Nahdatul Ulama Sumatra Barat This research aims to develop a web-based information system to support marketing activities and improve customer outreach at PT. Barokah Aulia Mastur, a local business engaged in fish feed sales. The company currently faces limitations in its promotional methods, relying solely on conventional practices such as social media and walk-in customers, which hinders its ability to reach new markets. To address this issue, a Research and Development (R&D) method was employed, using the Waterfall model to guide the system development process through structured phases: requirements analysis, system design, implementation, testing, and maintenance. Data collection techniques included observation, interviews, literature review, and laboratory work. The resulting system was tested using black-box testing to ensure its functional reliability. The study concludes that the implementation of a web-based sales system enhances accessibility, increases promotional reach, and improves the efficiency of transaction records and customer engagement. This system provides a scalable solution for small and medium enterprises aiming to compete in the digital economy. https://www.ejurnal-unespadang.ac.id/index.php/EJPP/article/view/1311web-based marketinginformation systemcustomer outreachsystem developmentsmall businesswaterfall model |
| spellingShingle | Ar Rahman Shinta Yuliastriy Zikra Ababil Gustri Efendi April Zahmi Manfaat Website sebagai Media Pemasaran untuk Meningkatkan Jangkauan Pelanggan Baru pada PT. Barokah Aulia Mastur Ekasakti Jurnal Penelitian dan Pengabdian web-based marketing information system customer outreach system development small business waterfall model |
| title | Manfaat Website sebagai Media Pemasaran untuk Meningkatkan Jangkauan Pelanggan Baru pada PT. Barokah Aulia Mastur |
| title_full | Manfaat Website sebagai Media Pemasaran untuk Meningkatkan Jangkauan Pelanggan Baru pada PT. Barokah Aulia Mastur |
| title_fullStr | Manfaat Website sebagai Media Pemasaran untuk Meningkatkan Jangkauan Pelanggan Baru pada PT. Barokah Aulia Mastur |
| title_full_unstemmed | Manfaat Website sebagai Media Pemasaran untuk Meningkatkan Jangkauan Pelanggan Baru pada PT. Barokah Aulia Mastur |
| title_short | Manfaat Website sebagai Media Pemasaran untuk Meningkatkan Jangkauan Pelanggan Baru pada PT. Barokah Aulia Mastur |
| title_sort | manfaat website sebagai media pemasaran untuk meningkatkan jangkauan pelanggan baru pada pt barokah aulia mastur |
| topic | web-based marketing information system customer outreach system development small business waterfall model |
| url | https://www.ejurnal-unespadang.ac.id/index.php/EJPP/article/view/1311 |
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