Children’s exposure to unhealthy food advertising on Philippine television: content analysis of marketing strategies and temporal patterns
Background This study conducted an exploratory content analysis of TV food advertisements on the top three most popular channels for Filipino children aged two to 17 during school and non-school days. Methods Data were collected by manually recording of aired advertisements from 16 non-school days (...
Saved in:
Main Authors: | Elaine Q. Borazon, Ma. Rica Magracia, Gild Rick Ong, Bridget Kelly Gillott, Sally Mackay, Boyd Swinburn, Tilakavati Karupaiah |
---|---|
Format: | Article |
Language: | English |
Published: |
Taylor & Francis Group
2024-12-01
|
Series: | Global Health Action |
Subjects: | |
Online Access: | http://dx.doi.org/10.1080/16549716.2024.2427445 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
THE USE OF INFLUENCER ADVERTISEMENTS ON TELEVISION AND THE EXTENT OF CONSUMER RESPONSE TO THEM (AN EXPLORATORY STUDY)
by: Afnan Mohammed Shaban
Published: (2025-01-01) -
The Realization of Interactive Television Services
by: Du Baichuan
Published: (1995-01-01) -
LVIV TELEVISION: SUBJECTS OF PLOTS AND THEIR CHARACTERISTICS
by: Yuliana Kazimova
Published: (2024-12-01) -
An Inquiry into Inferior and Superior Role Portrayals in Multi-racial Television Advertisements
by: De la Rey Van der Waldt
Published: (2022-11-01) -
The portrayal of sex rôles in South African television advertisements
by: Alta Oberholzer, et al.
Published: (2022-11-01)