Addressing consumer skepticism: effects of post-purchase green attribute disclosure on consumer attitude change
Abstract As environmental awareness grows, consumer responses to corporate sustainability claims vary widely, with some embracing green products and others remaining skeptical. Existing research primarily examines pre-purchase decision-making, leaving a gap in understanding how post-purchase revelat...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2025-07-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-025-05556-7 |
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